TikTok Shop Creator

TikTok Shop Creator & Affiliate Manager Beauty by Earth is a fast-growing, clean beauty brand built on performance, integrity, and products that actually work. We sell across DTC, Amazon, retail, and marketplaces — and TikTok Shop is a major growth channel for our brand. This role sits at the intersection of creators, content, and commerce. If you understand what makes TikTok creative convert — and can turn creators into a real revenue engine — keep reading. The Role: The TikTok Shop Creator & Affiliate Manager owns the growth, performance, and profitability of our TikTok Shop channel. You will build and operate our creator and affiliate ecosystem end-to-end: sourcing and activating creators, seeding products, coaching content quality, and driving consistent GMV. This is a performance role with real accountability — including P&L ownership for the TikTok Shop channel. This is not a passive community or influencer coordination role. You are expected to understand what good TikTok creative looks like, coach creators toward higher-converting content, and continuously optimize for output and ROI. What You'll Be Doing: Own TikTok Shop channel performance, including GMV, efficiency, and contribution margin Recruit, onboard, and activate TikTok Shop creators and affiliates Seed products to creators at scale, tracking outcomes and ROI Coach creators on how to produce high-converting TikTok content Hooks, angles, storytelling, lighting, pacing, edits, CTAs What converts vs. what just looks “nice” Provide clear briefs, feedback, and performance guidance to creators Build and manage creator communities (Discord and TikTok-native tools) Keep creators engaged through announcements, challenges, competitions, rankings, and incentives Run creator initiatives and campaigns designed to increase content volume and GMV Ensure creators post consistently and align with performance expectations Track creator performance across content volume, GMV, conversion, and ROI Identify top-performing creators and double down; cut or deprioritize underperformers Coordinate with internal teams on inventory availability, shipping, timelines, and offers Maintain clean tracking systems and dashboards What Success Looks Like: Growing number of active creators per week Increasing high-quality content volume tied to conversion Consistent and scalable TikTok Shop GMV Improving channel-level profitability and efficiency Strong creator retention and engagement Clear visibility into cost per seeded creator vs output What We're Looking For: Deep understanding of TikTok as a platform and what drives performance Strong creative instincts — you know a good hook when you see one Experience coaching creators or affiliates to improve content quality and conversion Comfort owning revenue and performance, not just relationships Highly organized, execution-oriented, and data-aware Clear communicator who can give direct, constructive feedback Comfortable operating in a fast-moving, test-and-learn environment Experience with creator, affiliate, or influencer programs (TikTok preferred) Why This Role Matters: TikTok Shop is not an experiment for us — it’s a real growth lever with real dollars attached. This role directly impacts revenue, content quality, and channel profitability. If you perform, the scope and opportunity will grow with it. Job Location: This position is fully remote with no in-office requirement. About Beauty by Earth: Beauty by Earth is a clean, high-performing skincare brand on a mission to help people look and feel their best—without compromise. We’re passionate about natural, non-toxic ingredients, sustainable practices, and delivering products that actually work. A few fast facts: Female-founded, Made in the USA Certified Cruelty-Free & Plastic Neutral Sold across Amazon, Shopify, Target, Walmart, and other Online Retailers Obsessed with performance, obsessed with our customers Social: TikTok Instagram Facebook YouTube #J-18808-Ljbffr