Global Media

2 giorni fa

lombardia, Italia Generali Tempo pieno

Generali is seeking a Media & Brand Strategy Lead in Italy to drive visibility and impact of the Generali brand. You will own the Group's full-funnel paid media strategy across brand and performance goals, lead the global media agency relationship, and guide markets on strategy and optimization.

The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams. Fluency in English is required.

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