Digital & Event Marketing Specialist

Job DescriptionGEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey. Its presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures).The Digital & Event Marketing Specialist role has a global remit, based in Milan (Italy), and will assume responsibility for all GEB digital marketing platforms and support GEB Event Marketing Manager with the organization of events.This is a data-driven role working closely with other members of the Marketing & Communications team, with the sales organization, Global Analytics & Insights Team, and Operation departments to maximise business opportunities, improve our digital marketing as well as digital transformation of processes and procedures, and support the event organization.DigitalManage all our digital marketing platforms and automation, email marketing, surveys, video streaming and moreActively contribute implementing new tools and functionalities (e.g. Salesforce Account Engagement, PiwikPro, CVENT use expansion, PowerApps for Automation, etc.)Plan, measure, report and improve digital campaigns and activity, including (but not exclusively) newsletters, webinars, display advertising, websiteCreate/ prepare/ send Salesforce email campaign (newsletters, digital campaigns)Create a Toolbox process documentation for email campaign activitiesManage newsletter subscription requests with our platform providerTaking ownership of Client Data Centre Subscription Process (in coordination with GA&O, Commercial and COO area)Liaise with suppliers and invoices, manage platform usersOversee web maintenance and implementation of our Life Time Partner customer journeys - reporting bugs, raising and chasing helpdesk tickets, testing new features on User Acceptance Testing (UAT) site, and supporting management and deployment of service releases on our website and portalsConduct regular web content quality audits to ensure our website and portals are of great standardContribute to the global marketing plan by advising on best use of digital channels and become a champion for digital best practice in the teamFind synergies and efficiencies among the MARCOM tasks, specifically through the usage of Office365 and other digital tools, and identify opportunities for digitalisation and automation through PowerApps to improve in-departmental team work and cross-department efficienciesActively contribute to the research, development and implementation of new tools to facilitate the planning, execution and KPIs' measurement of MARCOM initiativesEventsSupport the execution of small to large-scale eventsSupport the delivery of seamless experiences for stakeholdersCoordinate and execute the operational aspects of the event managementLiaise with suppliers and invoicesManage and implement digital campaigns for event registrations with CVENT (registration landing pages, email automation)Manage attendee communication, including save the date, invitations, confirmations, updates, and post-event follow-upsImplement marketing strategies to promote commercial and GEB owned events and drive attendanceSupport the Marketing & Communication team to create promotional materials, content for social media campaigns and mailing, and maximize exposureOversee the digital event registration processes via our event management platform, ensuring a smooth, professional and efficient experience for attendeesThe above list is not limitative and may be amended/adapted at any time by the Employer, at its own discretion, in accordance with the business needsRequirementsSkills & CompetencesExcellent interpersonal skills and ability to interact across all levels of an organisationGood project management skills, able to work independently as well as in a teamAttentive to detailsEnjoy working in a changing and fast-paced intercultural environmentGood ability to think strategically, creatively and \"out-of-the-box\" to meet stakeholders' objectives.Proactive and solution-oriented; \"make it happen\" attitude and innovative/business minded spiritResults-oriented and able to measure successGood communication skills in writing, speaking, and presentingExcellent knowledge of digital tools including CMS web analytics, email marketing and automation platforms, MS Office packageGood knowledge of SalesForce CRM (certification is a plus),Working knowledge of HTML and CSSAdobe Creative Suite and/or video editing experienceFlexible and entrepreneurial approach to workWilling to take on new challenges and look for new ways of doing things.Good multi-taskingDesirable Qualifications & BackgroundDegree in Marketing (or strong experience in digital marketing area in the service industry type insurance or bank sector)Minimum 5 years' experience in similar rolesProven experience with digital communication. Working knowledge of Tools & Channels & MediaExperience in global organizations, with scope across different geographies is requiredFluent in English and any other language would be considered an asset Previous experience in a multi-cultural and international environment is considered an assetCompany ProfileGEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey. Its presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures).The GEB Business Service Centre (BSC) in Assago, Italy, is a service company that will be primarily focusing on providing services to our clients and network partners and support the overall division activity.#J-18808-Ljbffr