Global Marketing Manager – Mattel Masterbrand

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Global Marketing Manager will lead the planning and execution of Mattel Masterbrand's highest-profile global marketing activations, bringing the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs, and live events.

This leader will oversee the activation of Mattel's global Masterbrand platform across evergreen initiatives, annual brand campaigns, and tentpole moments including the LA28 Olympic Games. Working across regions and functions, this role will ensure best-in-class execution, operational excellence, and consistent brand expression across every consumer touchpoint.

Operating at the intersection of strategy and execution, this role requires an experienced marketer who can manage complex global programs, influence cross‑functional stakeholders, steward agency partners, and deliver world‑class marketing experiences at scale.

What Your Impact Will Be:

• Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM.
• Lead global activation of Mattel’s LA28 Olympic Games partnership, a 13‑month campaign representing the largest pan‑brand initiative ever in Mattel’s history.
• Gather and synthesize market insights to maximize the benefits of a local-to-global, global-to-local system.
• Own regional activation budgets, ensuring investments are strategically allocated and managed effectively across global markets.
• Oversee Mattel's presence at international Comic Cons, including events such as Mexico City, Lucca, Shanghai, Sydney and Jakarta.
• Partner across Brand Marketing, Platform & Media, Commercial, and regional teams to ensure consistent global execution.
• Manage agency partners and external vendors to deliver best‑in‑class consumer experiences.
• Build scalable activation playbooks and best practices that can be adopted across international markets.
• Establish KPIs and measurement frameworks to evaluate campaign performance, optimize investments, and capture learnings for future activations.

What We’re Looking For:

• 8+ yearsexperience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Proven experience leading large‑scale global marketing campaigns and consumer activations.
• Strong project and program management skills with the ability to manage multiple complex initiatives simultaneously.
• Deep understanding of integrated marketing, media, experiential, influencer, retail, and CRM activation.
• Experience managing agency partners, production timelines, and multimillion‑dollar marketing budgets.
• Strong business and financial acumen with experience managing activation investments and campaign ROI.
• Excellent cross‑functional leadership and stakeholder management skills, with the ability to influence without direct authority.
• Outstanding communication, presentation, and storytelling abilities.
• Highly collaborative, proactive, and comfortable operating in fast‑paced, highly matrixed environments.
• Proficiency in Outlook, PowerPoint, Word and Excel.

What We Offer:

• Gross annual salary range of EUR 66,400 - EUR 78,850
• Bonus scheme: Participation in Mattel Incentive Plan (MIP)with the target of15% of base salary, payout is determined by company and individual performance results
• Time off according to CCNL Giocattolo Industria
• Hybrid working set-up
• Meal allowance
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Health insurance
• AD&D Insurance
• Flexible benefit (kindergarten, public transport or vouchers)
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This inform