Marketing Manager I Special Projects

2 settimane fa

Milano, Italia Balich Wonder Studio A tempo pieno

Marketing Manager I Special Projects - Originals Unit: Special Projects – Originals Sede: Milano, on site Il ruolo Il/La Marketing Manager supporta la funzione Marketing della divisione Originals, contribuendo a garantire un posizionamento chiaro e coerente delle IP, strategie go‑to‑market efficaci e replicabili, coerenza visiva e narrativa delle campagne, crescita di ticketing, brand awareness e partnership commerciali. È un ruolo chiave nella crescita del portfolio Originals, con responsabilità operative e strategiche, in collaborazione con la Direzione Originals. Responsabilità chiave Strategia e Governance Marketing Supportare la definizione della strategia marketing globale per la divisione Originals. Garantire coerenza narrativa, visual e di brand voice cross‑IP. Contribuire alla definizione di framework e linee guida per media planning, content & campaign design, reporting e KPI, processi cross‑IP. Go‑To‑Market delle IP Supportare la definizione dei lanci globali e dei piani GTM delle IP. Contribuire alla validazione delle strategie di positioning, audience design e segmentazione. Coordinare e monitorare PR, media, influencer, digital ADV e partnership. Garantire coerenza narrativa e continuità nella brand equity delle IP. Performance & Analytics Collaborare alla definizione dei KPI globali e per IP (ticket sales & occupancy, CPL / CPA, media ROI, pacing & conversion). Gestire dashboard di performance comparabili cross‑IP. Monitorare e ottimizzare i budget marketing, garantendo efficienza e controllo costi. Brand Partnerships & Media Relations Supportare i Sales Director ITA/FRA nelle attivazioni commerciali. Contribuire alla definizione delle linee guida per partnership media e co‑marketing. Valutare opportunità di brand‑integration in collaborazione con partner esterni. Stakeholder Management Garantire un allineamento costante con GM Originals, Sales Directors, Creative/Format Director, Head of Production e Finance & Board (reportistica sintetica su performance e forecast). KPI principali Occupancy & pacing delle IP ROI delle campagne CPL / CPA / conversion rate Media reach & engagement Efficienza di budget vs ticket performance Time‑to‑market & time‑to‑peak Coerenza brand cross‑IP Contributo al revenue (B2C + partnerships) Requisiti Seniorità & background 6–10 anni nel settore: entertainment / live experiences / theatre, media & content marketing, culture & arts marketing, consumer brand marketing. Preferibile esperienza internazionale (EU o almeno uno tra Francia/Italia/USA). Competenze chiave Strategiche: Brand strategy & positioning, Campaign planning, Storytelling & content strategy, Supporto a launch & go‑to‑market, Conoscenza delle leve di pricing & revenue. Manageriali / Cross‑Functional: Gestione progetti complessi, Lavoro cross‑team, Supervisione operativa e coordinamento, Allineamento stakeholder. Technical: Media planning (digital + offline), Paid social, search, programmatic, CRM & audience segmentation, Reporting & attribution, Partnership & co‑marketing. Lingue: Ottima conoscenza della lingua italiana e inglese; francese e spagnolo sono un plus. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Entertainment Providers #J-18808-Ljbffr

  • Marketing Manager I Special Projects

    2 settimane fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Marketing Manager I Special Projects - Originals Unit: Special Projects – Originals Sede: Milano, on site Il ruolo Il/La Marketing Manager supporta la funzione Marketing della divisione Originals, contribuendo a garantire un posizionamento chiaro e coerente delle IP, strategie go-to-market efficaci e replicabili, coerenza visiva e narrativa delle campagne,...

  • Marketing Manager I Special Projects

    2 settimane fa

    Provincia di Milano, Italia Balich Wonder Studio A tempo pieno

    Marketing Manager I Special Projects - Originals Unit: Special Projects – Originals Sede: Milano, on site Il ruolo Il/La Marketing Manager supporta la funzione Marketing della divisione Originals, contribuendo a garantire un posizionamento chiaro e coerente delle IP, strategie go‐to‐market efficaci e replicabili, coerenza visiva e narrativa delle...

  • Marketing Manager I Special Projects

    2 settimane fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Marketing Manager I Special Projects - OriginalsUnit:Special Projects – OriginalsSede:Milano, on siteIl ruoloIl/La Marketing Manager supporta la funzione Marketing della divisione Originals, contribuendo a garantire un posizionamento chiaro e coerente delle IP, strategie go-to-market efficaci e replicabili, coerenza visiva e narrativa delle campagne,...

  • Marketing Manager I Special Projects

    4 giorni fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Job Description Ruolo: Marketing Manager Unit: Special Projects - Originals Sede: Milano' on site IL RUOLO Il/La Marketing Manager supporta la funzione Marketing della divisione Originals' contribuendo a garantire: - un posizionamento chiaro e coerente delle IP, - strategie go-to-market efficaci e replicabili, - coerenza visiva e narrativa delle campagne, -...

  • Project Manager I Special Projects

    3 settimane fa

    Milano, Italia - A tempo pieno

    Job Description We are seeking a passionate Project Manager to enter the Special Projects unit of Balich Wonder Studio , based in Milan office and available to travel according to project needs. The Role The Project Manager works in close collaboration with the Head of Production and the Executive Producer , supporting the overall planning, production and...

  • Project Manager I Special Projects

    3 settimane fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Job Description We are seeking a passionate Project Manager to enter the Special Projects unit of Balich Wonder Studio, based in Milan office and available to travel according to project needs. The Role The Project Manager works in close collaboration with the Head of Production and the Executive Producer, supporting the overall planning, production and...

  • Project Manager I Special Projects

    1 settimana fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Job Description We are seeking a passionate Project Manager to enter the Special Projects unit of Balich Wonder Studio, based in Milan office and available to travel according to project needs. The Role The Project Manager works in close collaboration with the Head of Production and the Executive Producer, supporting the overall planning, production and...

  • Project Manager I Special Projects

    2 settimane fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Job Description We are seeking a passionate Project Manager to enter the Special Projects unit of Balich Wonder Studio, based in Milan office and available to travel according to project needs. The Role The Project Manager works in close collaboration with the Head of Production and the Executive Producer, supporting the overall planning, production and...

  • Project Manager I Special Projects

    2 settimane fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Overview Join to apply for the Project Manager I Special Projects role at Balich Wonder Studio , based in Milan and available to travel according to project needs. The Role The Project Manager works in close collaboration with the Head of Production and the Executive Producer , supporting the overall planning, production and management of the projects...

  • Project Manager I Special Projects

    2 settimane fa

    Milano, Italia Balich Wonder Studio A tempo pieno

    Overview Join to apply for the Project Manager I Special Projects role at Balich Wonder Studio , based in Milan and available to travel according to project needs. The Role The Project Manager works in close collaboration with the Head of Production and the Executive Producer , supporting the overall planning, production and management of the projects...