Brand Activation Lead
4 settimane fa
Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited tomake a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey? Purpose of the role: Create, drive and execute the Omni-Channel Activation Plan locally and coordinate its consistent execution across all consumer touchpoints in line with Country guidance. Own and develop the brand activation strategy by creating a cohesive vision for all Omni channel (Wholesale, Retail and eCom) marketing initiatives. Execute marketing strategies in the best possible way, ensuring optimal amplification of the campaign message at the point of sale and maximising instore conversion. What you'll do: Implement the Italian Omnichannel Marketing strategy by ensuring: - Maximum amplification of campaign messages, through the activation of all phisical touchpoints: WHS, OC and Franchise - A maximisation of instore conversion through relevant consumer initiatives Maximize business opportunities in the WHS channel through: - The creation of strategies in synergy with Sales and Brand departments that maximise the WHS within the Customer for the categories under its management - Optimal management of marketing campaigns and instore visibility - The optimisation of the assortment in accordance with strategic priorities and communication campaigns. Maximize business opportunities in BC and Franchise channels through: - A unified strategy that maximises messaging and campaign activations in both store formats in synergy - Maximize visibility and initiatives to optimise engagement, instore traffic and conversion in BC and FS. - Using BC and Franchise as the last mile of the marketing strategy to amplify Brand campaigns and work from awareness to conversion on a growing consumer target, with a focus on Gen Z and Gen Alpha. - Drive and initiate an exciting consumer experiential event at the store level in cooperation with BA, Brand Communications, BU and Sports Marketing, BU team - Develop in-store campaign and promotion that drive consumer traffic & buying. Mentoring and guiding the team, through: - Building a winning, innovative and market-leading team - Creating a motivated and engaged team - Creating ad hoc development and career paths, capable of ensuring an adequate balance between talent turnover and retention. - The adequate rotation of resources, with the aim of creating rounded and not over-specialised roles and skills, in a logic of possible future rotations and growth. Additional responsibilities: Implement the CTC distribution platform finalizing the key destination doors sell-in packages Deliver appropriate channel activation sell-in tools at Sales Launch period Plan resources to guarantee perfect execution at POS Assist in the creation of seasonal
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Brand Activation Manager
3 settimane fa
Milano, Italia Mars (New) A tempo pieno**Job Description:**# **Brand Activation Manager – H&W Italy (T1)**We are Health & Wellness, part of Mars Snacking. Our ambition is to be the world’s leading Healthy Snacking company. Leading with purpose, winning with consumers in tailwind snacking spaces and becoming the home of choice for future insurgent brands. Currently we operate 2 of our global...
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Brand Activation Manager...
2 settimane fa
Milano, Italia Mars (New) A tempo pieno**Job Description:**# **Brand Activation Manager – H&W Italy (T1)**We are Health & Wellness, part of Mars Snacking.Our ambition is to be the world's leading Healthy Snacking company.Leading with purpose, winning with consumers in tailwind snacking spaces and becoming the home of choice for future insurgent brands.Currently we operate 2 of our global Health...
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Brand Activation Manager
1 settimana fa
Milano, Italia Mars A tempo pienoJob Description: Brand Activation Manager – H&W Italy (T1)We are Health & Wellness, part of Mars Snacking. Our ambition is to be the world's leading Healthy Snacking company. Leading with purpose, winning with consumers in tailwind snacking spaces and becoming the home of choice for future insurgent brands. Currently we operate 2 of our global Health &...
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Brand Activation Manager
2 giorni fa
milano, Italia Mars (New) A tempo pieno**Job Description:**# **Brand Activation Manager – H&W Italy (T1)**We are Health & Wellness, part of Mars Snacking. Our ambition is to be the world’s leading Healthy Snacking company. Leading with purpose, winning with consumers in tailwind snacking spaces and becoming the home of choice for future insurgent brands. Currently we operate 2 of our global...
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Brand Activation Lead
3 settimane fa
Milano, Italia Adidas A tempo pieno**Job Description:**# **Brand Activation Manager – H&W Italy (T1)**We are Health & Wellness, part of Mars Snacking. Our ambition is to be the world’s leading Healthy Snacking company. Leading with purpose, winning with consumers in tailwind snacking spaces and becoming the home of choice for future insurgent brands. Currently we operate 2 of our global...
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Brand Activation Lead
2 settimane fa
Milano, Italia Mars, Incorporated And Its Affiliates A tempo pienoA leading global snack company is seeking a Brand Activation Manager for its Health & Wellness division in Milan, Italy.This role requires expertise in social media marketing and brand partnerships, with a focus on driving engagement and brand awareness.Ideal candidates will have at least 2 years of experience in marketing and a bachelor's degree in a...
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Brand Activation Lead
2 settimane fa
Milano, Italia Mars, Incorporated And Its Affiliates A tempo pienoA leading global snack company is seeking a Brand Activation Manager for its Health & Wellness division in Milan, Italy. This role requires expertise in social media marketing and brand partnerships, with a focus on driving engagement and brand awareness. Ideal candidates will have at least 2 years of experience in marketing and a bachelor's degree in a...
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Omnichannel Marketing Director
4 settimane fa
Milano, Italia Adidas A tempo pienoA leading sports brand in Milan is seeking an Omnichannel Trade Marketing Director to drive the brand activation strategy across all channels. The ideal candidate will have experience in marketing and sales, a proven ability to lead teams, and strong project management skills. The role offers a hybrid working model with additional perks such as annual...
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Senior Activation
3 settimane fa
Milano, Italia Mars, Incorporated and its Affiliates A tempo pienoA leading global company is seeking a professional for a brand activation role in Milano, Italy. In this position, you will define the activation strategy to enhance brand visibility and drive sales impact through effective POS materials and customer engagement initiatives. You will collaborate closely with brand managers to execute high-quality...
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Senior Activation
4 giorni fa
milano, Italia Mars, Incorporated and its Affiliates A tempo pienoA leading global company is seeking a professional for a brand activation role in Milano, Italy. In this position, you will define the activation strategy to enhance brand visibility and drive sales impact through effective POS materials and customer engagement initiatives. You will collaborate closely with brand managers to execute high-quality...
