International Retention Manager

At Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet.

Our flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.

We are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills.

You will be responsible for maximizing customer retention, LTV, and repeat purchases across Natulim’s European international markets through advanced Email Marketing strategies , using data, automation, and continuous testing to directly drive revenue.

Responsibilities

• Design, execute, and optimize email retention strategies.
• Manage the campaign calendar.
• Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
• Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
• Analyze key metrics: Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
• Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
• Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
• Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
• Identify continuous improvement opportunities based on data and DTC benchmarks.

Requirements

• 3+ years of experience in Email Marketing , focused on e-commerce / DTC.
• Hands-on experience with platforms such as Klaviyo .
• Strong data-driven and revenue-focused mindset.
• Highly hands-on, proactive, and solution-oriented.
• Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.
• Ability to work across multiple brands or accounts, ideally within an agency or brand group.
• Intermediate/advanced copywriting skills focused on conversion.
• Experience collaborating with creative and design teams.
• Intermediate/advanced English (desirable, but not mandatory).

What we offer

• Access to and training in AI tools , working with cutting-edge technology such as Claude.
• Permanent contract , job stability, and real opportunities for career growth.
• Full-time Monday-to-Friday schedule , with flexible start and finish times.
• Internal and external training to support your continuous learning.
• Flexible compensation package tailored to your needs, including health insurance, meal vouchers, transportation, and childcare benefits.
• Up to 50% discount on Natulim products.
• School adaptation days to support employees with children under 3 when needed.
• A young, dynamic team with a great working environment , where people and ideas matter.

If you are passionate about e-commerce and advertising , this is a unique opportunity to make an impact and be part of a project driven by strong values.

We are a company where every team member is an All Star in their role .