Customer Strategy

Customer Strategy & Planning Manager - Beauty & Wellbeing Join to apply for the Customer Strategy & Planning Manager - Beauty & Wellbeing role at Unilever . About Unilever With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We work on brands that are loved and improve the lives of consumers and communities. Our purpose is to make sustainable living commonplace, believing that doing business ethically drives superior performance. We value our people and believe that working with purpose creates a better business and a better world. Unilever offers a unique career journey within an inclusive, collaborative, and flexible environment. We support our employees in shaping their own futures, recognizing that one size does not fit all. Category Beauty & Wellbeing ITALY is one of Unilever’s five Business Groups. It is transforming to become a more consumer-led beauty business, focusing on growth through Purpose, Science, and Desire. Our strategy involves premiumization, strategic demand spaces, digital capabilities, and expansion into disruptive channels. Achieving these goals requires agility, discipline, and an owner’s mindset, fostering a vibrant beauty culture from within. Job Purpose Customer Development (CD), our Sales organization, works closely with customers to pioneer new products, build categories, and deploy retail and shopper capabilities. This role supports the commercial leadership of the Beauty & Wellbeing category in Italy. Main Responsibilities Develop and execute channel and category plans for B&W to achieve commercial objectives across multiple channels, including price list definition, promotional strategy, and monitoring. Create strategies to increase market share in black and white segments. Lead Net Revenue Management (NRM) initiatives and ensure compliance with the Commercial Investment Framework with CDB teams. Conduct market and territory analysis to identify trends, consumption habits, and opportunities, using data insights to optimize marketing strategies and maximize ROI. Design and implement trade marketing initiatives such as promotions, visual merchandising, incentive programs, and joint marketing aligned with commercial and client strategies. Coordinate the execution of trade marketing activities in stores, collaborating with internal teams and external suppliers to ensure proper implementation and monitoring results for adjustments. Represent Customer and Channel interests in the S&OP process. All About You Experiences & Qualifications Experience in Trade Marketing and/or Category Management within FMCG sector is mandatory. Experience in sales and management of large-scale retail is preferred. Skills Ability to develop and implement commercial and channel strategies. Experience in Net Revenue Management. Strong analytical skills to assess commercial opportunities and propose solutions across the 6Ps. Knowledge of performance management and S&OP processes. Capability to manage senior stakeholders within CD and Business Units. Proficiency in Office tools, Nielsen, Power BI. Analytical mindset, problem-solving skills, and goal orientation. Excellent interpersonal skills and ability to work cross-functionally. Fluent in English. Key UL Behaviours Care Deeply: Focus on people development and attention to detail to make our brands unmissably superior. Focus on What Counts: Be an executional machine in our strategic channels. Stay 3 Steps Ahead: Collaborate with customers to plan at least one year in advance for successful execution. Deliver with Excellence: Understand blockers and find alternatives. Unilever is committed to equity, inclusion, and diversity, fostering a work environment where everyone can bring their whole self. If you require support or access accommodations, please inform us during your application process. #J-18808-Ljbffr