CRM Expert

Job Responsibilities We are looking for a CRM Expert to join our growing Global CRM & Marketing Automation team at De’Longhi Group. In this role, you’ll help shape the future of our customer experiences by supporting the implementation of customer data enrichment capabilities, connected systems and journeys, audience segmentation for owned and paid media activations, and dynamic content personalization across markets and channels. You’ll work at the intersection of technology, marketing, and data—collaborating with cross-functional teams to unlock the full potential of our marketing platforms and enable timely, relevant, and consistent interactions with our customers. Key Responsibilities Customer Data Enrichment: Support the implementation of solutions that capture and enhance customer data throughout the lifecycle. Enable new use cases that rely on accurate, actionable customer insights. Ensure data is collected compliantly and flows seamlessly into our CRM ecosystem. Marketing Systems Connectivity: Support the configuration, testing, and optimization of integrations between CRM platforms and other business systems. Collaborate with IT, data teams, and external partners to align data structures and customer IDs across tools. Ensure the right data is available to power automation, segmentation, and measurement. Personalized Customer Experiences: Help design and deploy personalized content across email, web, and other owned channels. Contribute to the execution of advanced use cases in customer journeys using real-time behavior and preferences. Work closely with content and channel teams to bring personalization strategies to life. Audience Segmentation & Targeting: Design and manage audience segments used in both owned media (e.g., email, app, website) and paid media (e.g., custom audiences) activations. Use SQL queries to extract and manipulate customer data from internal systems to build precise and actionable segments. Collaborate with media, campaign, and analytics teams to ensure consistency and alignment of targeting strategies across channels. Operational Excellence: Assist with quality assurance processes to validate data accuracy and experience logic. Maintain clear documentation of technical configurations, data flows, and campaign blueprints. Continuously seek opportunities to streamline workflows and scale repeatable solutions. Job Profile Background & Experience: At least 5 years of experience in CRM, digital marketing, or mar-tech operations. Previous exposure to marketing automation platforms, customer data tools, or personalization engines. Experience working with data flows, system integrations, or customer journey orchestration is a strong plus. Bachelor’s degree in Marketing, Computer Science, Data Science, Engineering, Economics, or a related field. A Master’s degree in a relevant discipline or certifications in CRM, Marketing Technology, or Data Analytics is a plus. Ongoing interest in data-driven marketing and a willingness to continuously learn about new technologies and tools. Skills & Tools: Experience with Salesforce Marketing Cloud (including Automation Studio, Journey Builder, and Email Studio). Familiarity with Salesforce Marketing Cloud Personalization (Interaction Studio) or similar personalization tools. SQL skills for audience segmentation, data extraction, and CRM / paid media targeting. Knowledge of SAP Customer Data Cloud (Gigya) and SAP Cloud for Customer (C4C) is highly valued. Understanding of APIs, data mapping, and middleware integrations (e.g., Boomi, Mulesoft, or similar platforms). HTML, CSS, and JSON skills for working with forms and dynamic content are a plus. Mindset: Customer-obsessed : you care about delivering value through better experiences. Tech-aware : you enjoy learning how systems work and how to connect the dots. Team-oriented : you know collaboration is the key to scalable impact. What We Offer: A chance to work at the core of a global CRM transformation project. Exposure to an advanced marketing technology stack and enterprise-scale operations. A dynamic and collaborative team environment with space to grow and experiment. Dynamic Environment : Work in a fast-paced and challenging environment Impactful Work : Make a real difference in the quality of products that millions of people use every day Competitive Salary : Be rewarded for your expertise and dedication Growth Opportunities : Develop your career within a leading global company Wellbeing initiatives (engagement survey, welfare program, company restaurant, health insurance) Work-life balance (flexible work hours, smart working) Partnerships and shopping programs (special price for company products, external partnerships & discounts, smart lockers) We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions. #J-18808-Ljbffr