Social Media Marketing Executive

Social Media Marketing Executive - ItalyIndustry: Designer toys and collectible piecesLocation: POP MART - Milan OfficeJob type: Full time PermanentAbout POP MARTFounded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and The Monsters (most famous being Labubu), POP MART collaborates with top‑tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network in Germany and also into additional high‑potential markets across Europe, continuing to strengthen our brand's position in the region.For more information, please visit and our LinkedIn Career page.What to ExpectGain valuable professional experience covering the entire retail life cycleHave the opportunity to work with people from different countries and cultures in a collaborative environmentReceive structured customer service, retail operations, and product trainingBe proactively involved in the company’s growthBenefitsSelected POP MART toys as appreciation gifts every monthA structured bonus scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsThe Role and CandidateWe are seeking a passionate and creative Social Media Executive, based in Milan to help grow POP MART’s online presence and strengthen community engagement in the Italian market. This role is key in shaping POP MART’s voice across digital platforms through content creation, influencer collaborations, and community management. Reporting to the Europe Regional Marketing Team and working closely with teams in Milan and HQ in Beijing, you will develop and execute social media strategies that reflect our brand identity and connect with local audiences.ResponsibilitiesPlan, create, and publish engaging content across POP MART’s social media platforms, including Instagram, TikTok, Facebook, and emerging channelsDevelop and manage the social media content calendar, ensuring alignment with global campaigns, product launches, and key cultural momentsSupport the execution of influencer and KOL collaborations, from outreach and briefing to content review and performance trackingMonitor social media trends, competitor activities, and community insights to inform creative strategies and drive continuous improvementEngage actively with followers and online communities to build brand affinity, address inquiries, and strengthen relationships with fansTrack, analyse, and report on social media performance metrics to evaluate campaign effectiveness and identify areas for optimisationCollaborate with marketing, retail, and creative teams to ensure cohesive storytelling across all touchpointsMaintain clear communication with POP MART’s HQ to ensure social content and campaigns are locally relevant yet globally consistentRequired QualificationsBachelor’s degree in Marketing, Communications, Media, or a related field1–2 years of hands‑on experience in social media management and content creationStrong understanding of social media platforms, content trends, and analytics toolsFluent in Italian and English, with exceptional writing and communication skillsCreative mindset with a keen eye for aesthetics, storytelling, and cultural trendsOrganised, proactive, and able to manage multiple projects in a fast‑paced environmentGenuine interest in pop culture, collectibles, or designer toysBasic video editing and content production skillsFluent in Italian and English, with exceptional writing and communication skillsDesirable but Not EssentialExperience with paid social advertising and influencer campaign managementFamiliarity with social media scheduling and analytics tools (e.g., Meta Business Suite, Later, Sprout Social)Previous experience in a marketing or creative agency environmentYour ApplicationIf the opportunity sounds interesting to you, please apply with your updated CV and a portfolio of your work (e.g., content examples, social campaigns, or creative projects) via “Apply Now” or email to #J-18808-Ljbffr