CRM Coordinator

3 settimane fa


roma, Italia Altro A tempo pieno

CRM Coordinator (Fixed Term Contract - Maternity Leave Cover)At Philip Morris International (PMI), we’re completely transforming our business and building our future on combustion‑free products. Join us in the CRM team to lead the implementation and deployment of CRM strategies across commercial channels, activating frontliners and agents across offline channels to engage consumers and increase active users.ResponsibilitiesSupport the Product Owner in planning CRM platform developments through sprints/projects managed in collaboration with IT and other departments. Collect detailed requirements and support testing activities.Run ad‑hoc analysis, report, and dashboard to monitor and track CRM‑related business activities.Manage consumer data acquisition and retention, including loyalty activity and referral behaviours.Analyse customer segmentation evolution and trends.Monitor consumer engagement with marketing communication and interactions across all IQOS touchpoints.Perform audience selection and cluster analysis.Monitor results of CRM platform projects, provide insights, and contribute to presentations of main features, objectives, and goals for every activity.Partner and collaborate closely with all departments – acquisition, retention, analytics, eCommerce, IT, content and sales – to ensure CRM works effectively for all aspects of the brand/division and to suggest process improvements.Provide expertise in CRM systems (Salesforce modules) to enhance current engagement and understanding of consumers through platform evolutions and innovations.Adhere to relevant policies, procedures and standards to achieve quality and compliance of solutions and services.QualificationsDegree in Economics, Marketing, Digital disciplines or a related field.2–3 years of experience in similar roles.Strong business acumen and strategic mindset.Excellent communication skills and the ability to adapt to diverse perspectives.Proficiency in Microsoft Office, Jira, Power BI and CRM platforms (including Salesforce Service Cloud and Marketing Cloud). Salesforce certification (e.g. Sales Cloud Consultant) is mandatory.Solid understanding of Agile and Waterfall project management methodologies.Fluency in English, both written and spoken.Nice to HaveProficiency in statistical programming languages such as R, Python, and PySpark as well as database query languages like SQL.Ability to thrive in a dynamic, fast‑paced environment and manage tight deadlines effectively.Strong ability to perform under pressure while maintaining quality standards.Collaborative team player with a positive attitude and a willingness to share knowledge and expertise.Entrepreneurial mindset with strong attention to detail.Work LocationRome, ItalyContract DetailsTemporary contract to cover maternity leave.Benefits & CultureSeize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.Philip Morris Italia is one of the two Italian affiliates of Philip Morris International, a leading company in the tobacco and nicotine market.Seniority LevelMid‑Senior levelEmployment TypeFull‑timeJob FunctionMarketing and SalesIndustryManufacturing#J-18808-Ljbffr



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