Director, Customer Marketing

5 giorni fa

Milano, Lombardia, Italia COREcruitment A tempo pieno
Director, Customer Marketing - Europe (East Zone)

Company: ENGINEERINGUK

Location: Europe flexible (Greece - Athens, Poland, Italy - Milan, other East Zone)

Job Summary/Purpose: Lead the development of Eastern Europe consumer marketing strategies, consumer campaigns & product innovation and actively implement and steward global programs in alignment with the Category teams, Operating Unit and Business Development Director that maximize profitable growth and increase the long-term 'partnership' value of TCCC brands within the McDonald's system. Collaborate with the International Marketing & Digital team to develop scalable programs in line with the global growth plan to drive traffic and drinks incidence. Play a leading role as subject matter expert in strategically selected projects; steward best practices across the globe through the development of toolkits & best practice guidelines. Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders. The successful candidate must be able to independently engage and influence Senior Marketing leaders. Consult and coach Business Managers across all areas of the Marketing mix.

Education/Qualifications:

  1. Minimum: University Degree (Preference for Marketing concentration)
  2. Preferred: MBA

Experience:

  1. Minimum: 10 years business experience; in-depth understanding, knowledge, and practical experience in consumer marketing (minimum 5 years).
  2. Preferred: 10 years business experience in fast-moving consumer goods organization; customer management exposure and experience; knowledge of his/her geographical area business environment; and an understanding of the complexities of both systems (McDonald's and TCCC).

Travel Requirements: 25% (within Europe Eastern region & globally when required)

Language Requirements: Strong Proficiency in English. Other Eastern Europe languages are a plus.

Top Competencies:

  1. Establishing Strategic Direction
  2. Building Value-Based Relationships
  3. Strong Storytelling
  4. Influencing Skills / Negotiation
  5. Thinking Systemically
  6. Enhancing and Sustaining the Performance of Others
  7. Pursuing Innovation
  8. Focusing on Customers

Technical and Professional Skills:

  1. Excel, Proficient, Competent, Working Knowledge
  2. Creation of Winning Consumer Marketing Strategies
  3. Deeply Understand the Consumer
  4. Development of Innovative & Creative Marketing Plans
  5. Execute & Evaluate Consumer Based Marketing Business Solutions
  6. Financial Analysis
  7. Consumer Insight Knowledge/Understanding Trends
  8. Understanding & Monitoring Skills
  9. Leadership
  10. Waterfall Project Management
  11. Business Planning
  12. Marketing Communications (MarCom)
  13. Brand Strategy
  14. Shopper Marketing
  15. Advertising
  16. Demand Generation
  17. Competitor Analysis
  18. Marketing Strategies
  19. Product Planning
  20. Marketing Mix
  21. Microsoft Office
  22. Long Term Planning
  23. Brand Storytelling
  24. Profit and Loss (P&L) Management
  25. Cross-Functional Integration
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