Product Marketing Specialist

4 ore fa


Milano, Italia Dedalus A tempo pieno

And do you want to make healthcare safer, better and more reliable? Join us as a Product Marketing Specialist at Dedalus, one of the World’s leading healthcare technology companies, to do the best work of your career and make a profound impact in providing better care for a healthier planet. What you’ll achieve As the Product Marketing Specialist , you will become part of the Global Marketing and Communication Department, focusing on the creation and orchestration of creative, high impact content that powers product launches and strategic repositioning across global and regional markets. You will: Lead the end-to-end development of launch content: blogs, brochures, flyers, one pagers‑, sales sheets, landing pages, videos, infographics, animations, webinars, and email nurtures Build messaging frameworks and value narratives that clearly articulate differentiation, outcomes, and proof points; adapt to audiences (clinicians, IT, decision‑makers) and channels (web, social, sales enablement) Transform technical inputs from Product Managers into customer centric‑ stories and editorially polished content ready for digital distribution and sales use Plan and execute integrated digital campaigns (web, social, email, webinars) supporting launches and repositioning; set objectives, target segments, content calendars, and KPIs in partnership with Global Communication Maintain editorial calendars and repurpose hero content into multiformat derivatives (e.g., blog, social cutdowns, sales one pager, webinar‑highlight reel) Deliver sales ready‑ creative toolkits (pitch decks, talk tracks, objection handling, competitive snapshots, demo narratives) and keep them current Partner with regional teams to localize content and ensure strategy compliance and relevance to local market dynamics Use market/competitor insights to shape creative angles and editorial priorities; feed learnings back into the positioning and GTM framework Propose creative experiments (A/B tests on headlines, formats, CTAs) to improve engagement and conversion Here’s what you’ll need to succeed: University degree in Communications, Marketing or related field 3+ years in Content Marketing within a global, matrixed environment (Healthcare IT and Life Sciences preferred) Portfolio of creative work: blogs, brochures, flyers, website content, videos, social and digital campaigns demonstrating measurable impact Expert storytelling and editorial skills; ability to turn complex product detail into clear, engaging narratives Strong design sensibility and experience collaborating with creative design teams; fluency with brand systems and templates Excellent project management, stakeholder engagement, and localization skills; comfortable operating across functions and cultures Fluency in English Application closing date: 27th January 2026 Life Flows Through Our Software #J-18808-Ljbffr



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