Graphic Designer

Location: Florence

Main activities

• Conduct visual research and develop creative concepts aligned with the brand's identity, aesthetic and visual standards.
• Manage the end-to-end development of graphic projects, from initial concept through design development to final artwork.
• Interpret creative briefs and develop visual proposals across different brand channels and touchpoints.
• Adapt and translate creative concepts across digital, editorial, advertising, retail and event formats.
• Prepare and finalize production-ready artwork for print, digital and other applications.
• Perform advanced photo retouching, including compositing, image reconstruction, color matching and image optimization.
• Independently manage assigned projects, from receiving the brief and developing the creative proposal through execution and final delivery, while meeting deadlines, priorities and the brand's quality standards.

Digital & Website

• Retouch, crop and adapt campaign and shoot imagery across multiple digital formats, including Instagram posts and Stories, square formats, widgets, widescreen assets, newsletters and banners.
• Develop graphic assets for the homepage and e-commerce website, including banners, widgets and content for different categories and sections.
• Create and adapt assets for newsletter subscriptions, transactional emails, abandoned cart communications and other digital touchpoints.
• Develop layouts for editorial content and online articles, including image selection, preparation and optimization.
• Conceptualize, design and produce digital lookbooks for campaigns, collections and Retail.
• Conceptualize, design and produce printed lookbooks for campaigns, collections, Bridal, Eyewear, Retail and special projects.
• Develop printed cards and other coordinated communication materials.
• Create and adapt dedicated graphic assets for Amazon and other digital partners.
• Conceptualize and design newsletters, from layout development to image preparation and optimization.
• Research and develop creative concepts using AI tools, including image generation, selection, compositing and post-production.

Digital Advertising &Performance

• Conceptualize, develop and adapt digital creative assets for performance marketing campaigns.
• Produce multiple formats and adaptations for Criteo, Quantcast, Google and other digital advertising channels.
• Adapt creative assets according to technical specifications, placements and platform requirements.

CRM

• Conceptualize and create creative assets and layouts for newsletters and CRM communications.
• Develop digital lookbooks and dedicated materials for CRM activities.
• Adapt creative assets across different formats according to communication flows and customer journey requirements.

Marketing & Advertising

• Develop and adapt imagery, banners and digital creative assets for partners.
• Edit and adapt video content for partner communications and initiatives.
• Develop advertising layouts for magazines, ensuring consistency with campaign guidelines and publication specifications.
• Develop and finalize artwork for large-format advertising, billboards and outdoor campaigns.
• Create layouts and production-ready artwork for tram, bus, taxi and other OOH applications.
• Create digital cards, e-vites and communication materials for partners and special initiatives.

Retail & Visual

• Develop concepts, layouts and production-ready artwork for boutique openings, closures and renovations.
• Create and adapt artwork for hoardings, window graphics, curtains, signage, plaques and other retail applications.
• Prepare production-ready files according to dimensions, technical specifications and production requirements.
• Oversee graphic outputs to ensure visual consistency, quality and correct application of the brand identity.

Events & Special Projects

• Conceptualize and design digital invitations and e-vites.
• Design printed invitations, envelopes and coordinated communication materials.
• Develop the visual identity and graphic applications for events, press days, collection presentations and boutique openings.
• Create event materials including photocalls, backdrops, place cards, signage, menus, cards and other graphic applications.
• Develop graphic materials for special projects, collaborations and brand initiatives.

Production

• Prepare and review production-ready files for printing and manufacturing.
• Liaise with printers and external suppliers regarding technical specifications, materials, color proofs and production samples.
• Perfo