Trade Marketing

2 giorni fa

Lombardia, Italia Les Colettes Sourcing Tempo pieno 60.000 € - 90.000 €/anno

Trade Marketing & Category Development Manager - FMCG Sector
For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.

Le poste :

Key Responsibilities

  • Define and implement Trade Marketing and Category Development strategies in line with company objectives
  • Analyze category performance, market trends, and consumer behavior to identify growth opportunities
  • Develop and lead category management projects for key clients (Modern Trade and Retail)
  • Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies
  • Lead category reviews and deliver strategic presentations to clients
  • Monitor sales KPIs, profitability, and ROI of trade activities
  • Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning
  • Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment
  • Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment

Required Skills

  • Strong analytical mindset with a data-driven approach
  • In-depth knowledge of Category Management principles
  • Solid understanding of FMCG dynamics and Modern Trade channels
  • Ability to translate data into actionable insights and strategic recommendations
  • Excellent communication and presentation skills, including with external stakeholders
  • Strong influencing and stakeholder management skills
  • Proactive, results-oriented, and problem-solving attitude

Profil recherché :

Requirements

  • Degree in Economics, Marketing, or related fields
  • 5-7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG
  • Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar)
  • Proven experience managing complex, cross-functional projectsGood command of English
  • Willingness to travel within Italy