Brand Partnerships Manager, Consumer Services

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

At TikTok, our Brand Partnerships Managers are at the forefront of building long-term relationships with the world’s most iconic brands. Within the Consumer Services team, you will help redefine what the vertical means on TikTok, partnering with our enterprise, prestige, and premium brands to drive innovation, cultural relevance, and business impact through our most creative and high-performing advertising solutions.

As part of the wider Consumer Services team, you'll play a key role in shaping TikTok’s presence in the industry, inspiring brands to show up in ways that are seamless, engaging, and influential.

Responsibilities

• Grow TikTok's business within the Consumer Services vertical, working closely with leading and emerging brands and conglomerates across sectors.
• Identify and unlock new business opportunities to fuel long-term growth.
• Lead client relationships and drive adoption of TikTok's ad products, creative solutions, and strategic best practices.
• Engage with C-suite stakeholders to build trusted, long-term partnerships and grow revenue.
• Shape TikTok's external narrative through thought leadership and proactive client engagement.
• Act as an industry, product, and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
• Provide education and insights on platform trends, product updates, and performance strategies.
• Collaborate cross-functionally with creative, product, and measurement teams to elevate business outcomes locally and globally where needed.
• Monitor performance and deliver insights to drive continuous improvement and business results.

Qualifications

Minimum Qualification(s)

• Experience in media sales, digital marketing, social, or brand partnerships, ideally within Consumer Services.
• Understanding of auction-based buying models and branded content strategies.
• Strong track record of managing client and agency relationships, including C-level engagement.
• Excellent communication and presentation skills, with a flair for storytelling.
• Collaborative, entrepreneurial, and culturally curious.
• Fluent language skills in Italian & English in order to communicate with clients effectively.

Preferred Qualification(s)

• Experience in Consumer Services
• Familiarity with creator marketing, platform trends, and the luxury/lifestyle community on TikTok
• Comfortable working in a fast-paced environment with evolving priorities.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information

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