Senior Product Marketing

Sécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide.

For the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing & Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Business Development Manager, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team.

Global objectives:

• Drive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Business Development Manager, Product Line Managers and Sales.
• Develop and maintain marketing and sales materials for existing and new products and applications.
• Develop product marketing communication using various communication channels to promote ESS and its respective products.
• Work with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams.
• Provide marketing inputs and product communication materials to support Product Line Managers and Sales.

Key responsibilities:

• Develop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager.
• Contribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities
• Develop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content.
• Collect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Business Development Manager and Product Line Managers.
• Develop product training materials with Product Line Managers and support training for the worldwide Sales network.
• Maintain product documentation for intranet and corporate purposes.
• Coordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Business Development Manager and Sales, and in alignment with the Sécheron Hasler Group Marketing Team.
• Develop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities.
• Contribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials.
• Support the continuous improvement of ESS sales enablement tools and materials, helping ensure that Sales teams have up-to-date product messaging, training and communication.

• Further education in industrial product marketing
• Degree in marketing, communications, business or a technical field; equivalent professional experience will also be considered.
• Ability to understand electronic products and translate technical information into clear customer-facing content.
• Solid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment.
• Experience creating marketing materials for technical products and collaborating with Sales, Product Management or Engineering teams.
• Experience coordinating projects and stakeholders across different countries or functions.
• Experience in product marketing, marketing communications or sales enablement for technical products.
• Good knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission & distribution, renewable energy and e-mobility.
• Interest and ability to understand DC and AC power systems and corresponding product needs.
• Excellent project management, organizational and problem-solving skills.
• Excellent written and verbal communication and presentation skills.
• Ability to translate technical information into clear marketing messages and customer benefits.
• Proven ability to think creatively, identify and resolve problems.
• Experienced to work under pressure and meet deadlines.
• Proficiency in MS-Office programs.

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