Global Public Relations Manager
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We are looking for an experienced and strategically mindedGlobal Public Relations Managerto lead global public relations and brand communications for our growing luxury womenswear brand.
The ideal candidate combines a strong international network within the fashion industry with a deep understanding of luxury brand positioning, media relations, celebrity and VIP strategy, and cultural storytelling. This role requires a highly proactive professional capable of driving impactful communication initiatives while elevating brand visibility across key global markets.
KEY RESPONSIBILITIES
- Develop and execute global PR and communication strategies aligned with brand vision, positioning, and business objectives
- Lead relationships with top-tier fashion editors, journalists, stylists, celebrities, influencers, VIPs, and key industry partners
- Oversee all press activities including fashion shows, presentations, events, product launches, press days, and showroom management
- Drive international media outreach and secure high-impact editorial coverage across print, digital, broadcast, and social platforms
- Define and manage VIP and celebrity dressing strategies in alignment with brand image and seasonal priorities
- Identify strategic partnership opportunities to strengthen brand awareness and cultural relevance internationally
- Collaborate closely with Marketing, Social Media, E-commerce, Sales, and Creative teams to ensure consistency across all communication channels
- Supervise the creation of press materials, brand presentations, media kits, and communication assets
- Monitor media performance, industry trends, and competitor activity, providing insights and strategic recommendations
- Manage PR budgets, agency relationships, and external partners where applicable
- Support and mentor junior team members while fostering a collaborative and high-performance environment
REQUIREMENTS
- 7+ years of experience in PR and communications within luxury fashion or lifestyle brands
- Established international network across fashion media, VIP, and influencer landscape
- Strong understanding of luxury fashion communication and brand-building strategies
- Excellent written and verbal communication skills in English and Italian
- Proven ability to manage multiple projects in a fast-paced and international environment
- Strong leadership, organizational, and stakeholder management skills
- Proficiency in Microsoft Office and media monitoring/reporting tools
- Passion for luxury fashion, contemporary culture, and emerging industry trends
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