Digital performance marketing specialist

Digital Performance Marketing Specialist

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role

Join the Performance Marketing team that drives e-commerce growth for some of the world’s most iconic eyewear brands – Ray-Ban, Oakley, Persol, Oliver Peoples and more.

We are looking for a DigitalPerformance Marketing Specialist who combines strong campaign management expertise with hands-on experience in AI and automation. You will manage and optimise campaigns across Paid Search, Shopping, Paid Social and Display, driving measurable e-commerce growth through data-driven investment decisions. Beyond campaign management, you will use data, Google Cloud and AI to transform day-to-day performance marketing operations, building automated workflows and AI agents that improve efficiency, scalability and decision-making.

Main responsibilities:

• Performance Marketing Strategy: Support the definition and development of the performance marketing strategy, in line with the e-commerce business strategy and brand plans.
• Multi-Channel Campaign Management: Manage and optimise campaigns across Google Ads, Search Ads 360, Meta Ads, TikTok Ads, Microsoft Advertising, Criteo and other digital advertising platforms. Identify opportunities to maximise results through continuous experimentation.
• Product Feed Optimization: Manage and optimize product feeds in Google Merchant Center and Meta catalogues, using a feed management platform (Highstreet.io) improving product data quality, feed rules and custom labels.
• Budget Management & Optimization: Monitor investment pacing, manage budget allocation across channels and contribute to forecasting and scenario planning.
• Performance Analysis & Reporting: Analyze complex datasets to identify performance drivers and growth opportunities, translating them into actionable business recommendations. Develop and automate performance reporting using advanced Excel and Looker. Build executive-ready presentations in PPT.
• Advanced Measurement: Support incrementality testing, Marketing Mix Modelling and attribution analysis to guide investment decisions.
• AI Agent Development & Automation: Design and build AI agents and LLM-powered workflows that automate performance marketing operations, leveraging Google Cloud technologies such as BigQuery, Gemini Enterprise Agent Platform and Agent Development Kit (ADK).
• Cross-functional Collaboration: Work closely with E-commerce, CRM, Analytics, Brand, Creative and IT teams to deliver business targets, while collaborating with technology partners (Google, Meta, TikTok) to explore new capabilities.

Main requirements:

• 3+ years of hands-on experience managing and optimizing digital advertising campaigns across Google Ads, Search Ads 360, Meta Ads and other performance platforms (TikTok ads, Microsoft Advertising, Criteo, etc.).
• Hands-on experience with Google Merchant Center and product feed optimization.
• Advanced proficiency in Excel (Incl. Macros, Power Query, Solver, etc) and experience with Google Looker (incl. LookLM) or Power BI in building automated reporting processes.
• Strong analytics skills, hands-on experience with Adobe Analytics and familiarity working with MMM, incremental analytics models and multiple attribution models.
• Proven experience building at least one AI agent or LLM-based automation, using AI-assisted development tools (e.g. Google Antigravity, Microsoft Copilot, Claude Code) or agent-building platforms, personal examples count.
• A proactive, problem-solving mindset and excellent communication sk