Lead of B2B User Acquisition Strategy
2 settimane fa
Job Responsibilities:
Align with Product, Sales, and Marketing teams to reach the best results and grant marketing significant contribution to new customers acquisition and retention; Work with cross-functional marketing teams to develop effective acquisition and lifecycle strategies across different marketing channels (performance marketing, retention/CRM/brand marketing channels); Define the customer acquisition strategy and own performance delivery for Ratehawk building cross-channel mix - performance, content marketing, CRM marketing and external b2b bases suppliers; Oversee Ratehawk marketing budgets together with other marketing teams to ensure their effectiveness; Communicate and collaborate effectively across teams to increase transparency and effectiveness of collaborations at various levels of the organization to define, set goals, and guide
Requirements
Minimum of 3-5 years of experience in B2B marketing with a proven track record in user acquisition and growth strategies; Solid performance marketing expertise with hands-on experience managing, and optimizing acquisition channels, including SEO, PPC, Paid Display, Social, and Partnerships; Experience in working with 3rd party leads suppliers as well as remarketing and contents marketing; High-level experience in driving growth and defining B2B marketing and acquisition strategies, within both inbound and outbound marketing; Advanced analytic skills and a data-driven approach to problem-solving; Excellent communication and presentation skills; Ability to work in a fast-paced, results-oriented environment
Benefits
Remote work format; Flexible working hours — we don't require you to be online or in the office at 09:00 sharp; Interesting and ambitious tasks that will take you to the next professional level; Learning: seminars, trainings and conferences; Corporate English; Corporate discounts on hotels and other services; Ambitious team of professionals
Funzione lavorativa
Marketing
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