SEO Specialist

4 settimane fa

Cascina Cusago di Sotto, Lombardia, Italia QVC A tempo pieno
Thank you for your interest in joining our team QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The OpportunityWe are currently looking for a SEO Specialist to join our great team in Brugherio (MB).In this role you will support our strategy by planning,su

executing and controlling campaigns in assigned performance marketing channels (Channels: Search & Shopping, Affiliate & Paid Social, Retargeting, SEO).Who We AreQVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty and electronics – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. In 2023, QVC International served more than 4 million customers and has more than 6500 team members in the U.K., Germany, Japan, Italy, Poland and China.Your Impact Reporting to the Performance and Retention Marketing Manager you will:Develop a detailed weekly & monthly plan on Sales, New Names and Incremental Ebit derived from SEO and Performance Marketing Channels that is in-line with the in market Customer Plan as well as in market Digital Sales Plan.Set up the needed actions for site optimization and the needed campaigns in assigned performance marketing channels – apply identified market as well as QI best practices doing so.Evaluate weekly monthly results vs. plan and find actions together with Performance Marketing Manager.Develop and Present out new business opportunities in addition to pre-defined budgets.Establish relationships with main partners of the assigned performance marketing channel.Develop business plans based on current results and open opportunities, execute test scenarios together with these partners.Scout new potential activities for SEO optimization and partners within assigned channel.What You BringAt least 3 years of experience in Performance Marketing/SEO activities.Experience in driving profitable sales and customer development.Knowledge of SEO tools (e.g. Google Search Console, Screaming Frog, Semrush, Siteimprove) and Performance Marketing Tools (e.g. Google and/or Adobe Analytics use, Implementation or testing of Pixels, Tealium or Tag Manager).Experience setting up on site and off site SEO optimizations and setting up campaigns in assigned performance marketing channel, e.g. Search & Shopping (Google and Bing Platforms) or Paid Social (Facebook/Instagram/TikTok).Experience setting up on site and off site SEO optimizations and technical knowledge of SEO such as managing the robots.txt file, the XML sitemap, 301 redirects, canonical URL structures.Knowledge of content trends and content marketing strategies.Experience working on different levels up to executive level and to work in an international environment with teams in different markets.Experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.Intermediate English proficiency.Soft SkillsPrecision and accuracy.Analytical and data driven approach.Ability to work in a dynamic environment.Very good organizational skills.Teamwork.QVC is committed to improve its efforts to ensure Equal Opportunities and pays particular attention to the integration of people with disabilities within the company. All open positions in QVC are also addressed to candidates belonging to the "Categorie Protette" l.68 / 99.INDIT#LI-Hybrid#LI-DM1If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here. If you're excited about retail, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on. If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you'll be amazed at what's available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at CareersQI@qvc.comfor assistance.

QVC UK is a Disability Confident employer and operates a Guaranteed Interview Scheme. For any UK based roles - if you'd like to be considered under this scheme, please indicate this on the application form. ​​Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team.SummaryLocation: Italy, Monza e Brianza, Brugherio; QVCType: Full time

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