Head of Digital Marketing
3 settimane fa
Descrizione **Responsabilità**:
- Definire e guidare la strategia digitale a lungo termine, allineata agli obiettivi di business dell'azienda - Supervisionare l'implementazione di campagne digitali mirate per aumentare la visibilità del brand, l'engagement dei consumatori e le conversioni - Responsabilità sulla gestione del budget destinato al marketing digitale, assicurando l'ottimizzazione delle risorse per massimizzare il ROI - Costruire, sviluppare e guidare un team di professionisti del marketing digitale, assicurandone la crescita e il successo - Favorire un ambiente di lavoro collaborativo e stimolante, promuovendo l'innovazione e l'efficienza - Utilizzare analisi approfondite per valutare l'efficacia delle campagne digitali, apportando miglioramenti basati sui risultati ottenuti - Creare report periodici per la leadership aziendale, comunicando le prestazioni e le prospettive future - Gestire e collaborare con agenzie esterne per garantire una pianificazione e un'esecuzione efficace delle attività digitali - Monitorare le attività delle agenzie per garantire il rispetto degli standard e degli obiettivi aziendali
**Requisiti**:
- Esperienza comprovata nel ruolo di Head of Digital Marketing, preferibilmente nel settore FMCG - Conoscenza approfondita delle ultime tendenze e tecnologie nel marketing digitale - Abilità nella gestione del budget e nell'ottimizzazione delle risorse - Eccellenti capacità di leadership e gestione del team - Forti competenze analitiche e orientate ai risultati - Ottime capacità comunicative e relazionali
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