Digital Marketing Manager

2 settimane fa

Rome, Italia X23 Srl A tempo pieno
Business Studies and/or Management Science, Communication and Information Sciences, Languages and Philological Sciences

This is a Digital Opportunities Traineeship (DOT). If you want to apply for this internship, please remember that you have to be a student or recently graduated based in one of the 33 Programme Countries

participating in Erasmus+ or the Horizon 2020 Associated Countries

. Before applying for a Digital Opportunity Traineeship we encourage you to check with your university if you are eligible for Erasmus+ traineeship. You can read more about DOT's in our information page

. General information

Duration: 6 months Commitment: Full-time Description: The candidate will contribute to and develop business strategy, marketing plans, pre-commercialisation plans as well as integrated marketing campaigns to promote a product, service or idea. This a varied role, which involves: planning advertising public relations event organisation distribution sponsorship research. Responsibilities: The candidate will work closely with the Innovation Strategy Director, with the following responsibilities: create awareness of and develop the brand to be marketed communicate with target audiences and build and develop customer relationships help with marketing plans, advertising, direct marketing and campaigns support the Director in delivering agreed activities source advertising opportunities and place adverts according to the media channel selected write and proofread marketing copy for both online and print campaigns produce creative content, including videos and blog posts run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement contribute to the organisation of events such as conferences, seminars, receptions and exhibitions source and secure sponsorship liaise with designers and printers and organise photo shoots arrange the effective distribution of marketing materials maintain and update customer databases conduct market research, for example using customer questionnaires and focus groups develop relationships with key stakeholders, both internal and external. What you learn: develop and implement a marketing strategy (often as part of a wider sales and marketing programme) evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective track marketing performance and return on investment and prepare weekly or monthly reports for management monitor and report on competitor activity lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities oversee and manage the marketing budget. Qualification: advertising business or management communications IT or computer science marketing Skills: communication and interpersonal skills commercial awareness and business acumen the ability to think strategically copywriting and design skills in order to produce marketing materials for both print and online creativity analytical skills to evaluate marketing campaigns drive and self-motivation a flexible approach to work the ability to work well under pressure teamwork and the ability to foster good working relationships influencing and negotiation skills skills in IT and social media foreign language ability - may be helpful if working for multinational companies.

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