AliExpress-Brand Marketing Senior Specialist/Manager-IT-European Marketing Department

3 settimane fa


Milan, Italia Alibaba A tempo pieno
AliExpress-Brand Marketing Senior Specialist/Manager-IT-European Marketing Department Job Summary: We are seeking a Brand Marketing Senior Specialist/Manager to plan and manage impactful multi-channel marketing campaigns that magnify AliExpress’ brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust.Location: Italy MilanResponsibilities:● Based on the consumer insights and business objectives, create brand communication strategy and implementable annual marketing plan.● Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values.● Maintain and enhance AliExpress’ brand portrayal on all platforms, ensuring consistency and aligning with our global image.● Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.● Develop captivating creative concepts that resonate with, and engage, local market audiences.● Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader. Position Requirement Qualifications:● A proven track record with over 5 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums such as TV, events, social media, and other offline channels.● Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress’ brand message to target demographics.● A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.● A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.● Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.● Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.● BSc/BA in Marketing, Advertising or related field

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