Digital Customer Engagement Manager

2 giorni fa

Rome, Italia HUMAN VALUE A tempo pieno
Our client is Almirall, a multinational pharmaceutical company in continuous evolution, committed to providing valuable medicines to patients worldwide to improve their lives by meeting their expectations and hopes. With this clear objective, Almirall has focused its scientific efforts primarily on two therapeutic areas: dermatology and neurology.Founded in 1943, the company has its headquarters in Barcelona, while the Italian office is based in Milan. Strongly oriented towards research and development, Almirall produces and markets both proprietary and licensed drugs. As a result of a decisive strategic repositioning starting in 2015 and subsequent expansion into the US market, the company now has a solid growth trajectory both in Italy and globally, supported by its focus on innovative solutions in the medical dermatology and neurology areas, but also in other specialized areas that still represent a significant part of its portfolio.Almirall boasts a stable presence on a global scale with offices and partnerships in major markets such as the USA, Japan, and China, among others. Today, Almirall's products are present in over 70 countries and on 5 continents, through the activities of 13 offices complemented by an influential network of strategic partners.We have been tasked by Almirall to identify a Digital Customer Engagement Manager.Location: Milan.

The RoleThe role reports to the Customer Engagement Operations Lead. Continuous interactions with the HQ in Spain are expected.Activities: • Strategic definition: Setting objectives and KPIs, developing a strategy together with the Relationship Marketing department, defining the multi-channel strategy, analyzing competitors' actions, introducing new digital tools as strategic elements.• Customer approach: Identify and learn about current and potential customers. Enhance customer interaction based on the knowledge gained.• Communication: Prepare the annual planning of advertising media; define pre/during/post-event strategies to optimize contact moments; manage and coordinate Almirall's participation in social networks; disseminate and explain, also involving the network, the strategies and actions of Relational Marketing.• Coordination and management: Coordination of projects and agents involved in their development. Project management and categorization of projects.• Operational support: Creation, maintenance and qualification of the database of the Relational Marketing department; management of the fulfillment of the campaigns, ensuring the correct collection of data and their subsequent storage.

Requirements3-4 years of experience in digital marketing within the pharmaceutical sector, as well as traditional marketing.Preferably based in Milan.Bachelor's degree.Proficiency in English.Ability to work independently while also collaborating effectively within a team. Proactive, entrepreneurial spirit, and initiative.Collaborative mindset and excellent interpersonal skills.Creativity, operational effectiveness, and dynamism.

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