Digital Communication

TP-Link Italia S.r.l. – TP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide. TP-Link Italia is growing its local marketing team and is looking for a talented and motivated Digital Communication & Graphic Designer to support our brand visibility and digital growth in the Italian market.   We are seeking a senior Digital Communication & Graphic Designer with a strong combination of marketing, digital advertising, graphic design and e-commerce expertise. The ideal candidate is passionate about technology, highly creative, and data-driven, with the ability to independently manage integrated marketing projects from concept through execution. They will also be responsible for coordinating and guiding junior graphic design resources, ensuring the timely delivery of high-quality creative assets. Graphic Design & Creative Production Design high-quality digital and print marketing materials, including: catalogues, advertisements, social media creatives, newsletters, web banners, point-of-sale materials Photo and video production and editing Digital Marketing & Paid Advertising Plan, launch and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads Monitor campaign performance and optimize key metrics including ROAS, CPA and conversion rate. Perform audience segmentation, A/B testing and campaign optimization. Collaborate on SEO, content marketing and email marketing initiatives. Support marketing activities for TP-Link's e-commerce channels and online retail partners. Create digital assets optimized for e-commerce platforms. Support product launches and promotional calendars. Analytics & Reporting Track and analyze campaign performance using Google Analytics 4, Looker Studio and Meta Business Suite. Prepare regular performance reports and provide data-driven recommendations. Monitor key marketing KPIs and identify opportunities for continuous improvement. Experience Bachelor's degree in Marketing, Communication, Business or a related field. Minimum 5 years of experience in Marketing, Digital Marketing or Communications. Experience managing integrated marketing campaigns. Experience working in the technology or consumer electronics industry is considered a plus. Adobe Photoshop Adobe Illustrator Adobe InDesign Strong knowledge of graphic design principles, typography and layout. Experience preparing artwork for both digital and print production. Solid experience with: Meta Ads Manager Google Ads Google Analytics 4 Looker Studio Knowledge of e-commerce marketing and digital customer acquisition. Familiarity with Microsoft Office. Shopify or other e-commerce platforms Marketing automation platforms AI-powered creative tools (Adobe Firefly, ChatGPT, Midjourney or similar) Excellent communication and interpersonal skills. Strong organizational and project management abilities. Ability to manage multiple projects and meet deadlines. Fluent in both Italian and English. Opportunity to work for a leading global technology company. Dynamic, international and collaborative working environment. Exposure to innovative consumer and enterprise technologies. Competitive salary and benefits package.   We are a global company that values diversity and thrives on entrepreneurial values. Since the inaugural of the IT office (TP-Link Italy S.
R.the company has established remarkable growth and has been keen at sharing back with its employees. TP-LINK offers a great working environment, competitive salary and company bonus, if you have what it takes to join the world's #1 market share Wireless LAN Company then please send your resume to hr.it@tp-link.