Clinical Education Manager Ultrasonics

1 giorno fa

Torino, Italia ACTEON GROUP - de Götzen S.r.l. A tempo pieno

The Clinical Education Manager Ultrasonics & Consumables is part of the Clinical Education Team. Reporting to the Head of Training & Clinical Education, He/She is responsible for:
Leading the Clinical Education & Marketing strategy for Acteon Ultrasonics & Consumables solutions in line with downstream Marketing, with R&D, Regions to switch from technical argumentation to clinical argumentation, and increasing overall awareness and confidence on Acteon’s ultrasonics & consumable solutions (including instruments).
Develop Sales & Dealers training curriculum globally
Deploy Acteon’ Academy Worldwide
KOL Management
Develop a strategy to be present with key Universities
Marketing events (user clubs, conferences, webinars, Acteon Academy)
Literature review & analysis

Clinical Education & Training
Develop External clinical education programs and work with key regions to help them deploying the programs (Acteon Academy, webinars)
Develop Internal clinical education programs & curriculum and deploy it, empowering “Clinical sales specialist” in each region
Create and Animate the network of “Acteon Ultrasonics Specialists experts” and “Equipment & consumable managers” in key regions to strengthen Acteon’ position and brand in Ultrasonics
Define events to implement to increase Acteon brand
Support Acteon’ Equipment & Consumables Specialists experts and Equipment & Consumables product managers to develop and deploy sales tools and training to improve Ultrasonics sales rep expertise.
Monitor all training activities to ensure consistency within Acteon

Drive the strategy to define and manage KOLs (influence to publish/present at events), at global level – Help Regions to map clearly Regional & Local KOL (managed at their level)
Identify new Global KOLs (including Digital Opinion leaders and Young Opinion Leaders) to work with Downstream marketing projects.
Develop and maintain key clinical reference sites list + contracts with Reference sites for marketing activities with regions.

Universities
Define a global strategy to determine the key Universities we should focus on in each region to strengthen Acteon position in Ultrasonic & Consumables
Work with regional Marketing & General Managers to define actions plans with key targeted universities

Strategy, content and support to target marketing message to dentists and hygienists
Drive shift from technical to the right clinical message targeted to dentists and hygienists
Work with marketing teams (corporate & local) to ensure all regions have the right set of clinical proof points / studies and know how to present them.
Work with Corporate Marketing & Social media teams to ensure Acteon is communicating on social media through clinical argumentations.
Define content and organize targeted dentist users meeting in collaboration with Ultrasonic & consumables Product Managers
Education and Experience:
~ Minimum of a bachelor’s degree. Dental professional or medical related qualification would be a bonus.
~5+ years of sales experience and/or education management
~ Flexible and able to adapt to a changing environment
Excellent communication and presentation skills in English. Other languages a plus
Good project management skills
Ability to define and articulate a vision and goals for the area of responsibility, as well as an operative plan to achieve the goals
Willingness to travel moderately
Good knowledge of MS Office

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