Marketing Analytics Consultant

1 settimana fa

Milano, Italia Tn Italy A tempo pieno

col-wideJob Description:Let's be unstoppable togetherCircana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world's leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity,equity,and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at What will you be doing?The candidate will join the EMEA & APAC Media & Analytics Solutions Delivery team whose core objective is to support primarily FMCG (occasionally General Merchandise) manufacturer and retailers with their growth plans by analyzing the impact of their in-store sales and marketing activity and identifying opportunities to improve performance.Recommendations are made on our client's assortment, media, price and promotional strategies. This is achieved via insightful machine analytics based on EPOS data. As a Media & Analytics Marketing Specialist you will work with a team of Consultants in Italy as well as across EMEA Solutions Delivery team to support contracted and ad hoc services to Circana's Media & Analytics clients.Your role will be to contribute in the delivery of Media & Analytics projects from sign off through the delivery of insights, with the guidance of our experience Consultants with opportunity to work with our clients. The Analytics Senior Consultant role is a great opportunity for someone looking to take their first career step into the direction of automated analytics within an insight-based consultancy department.Job ResponsibilitiesYour tasks: As a Media & Analytics Consultant (m/f/d) you will be a member of a team that is delivering Media & Analytics insights projects based on statistical and machine learning techniques. You will be part of the team that executes, interprets, and presents results of media, trade and sales optimization for our CPG and GM clients based on advanced technology and data analysis tools running on EPOS and /or household panel data.Make rational and logical decisions based on data trends and machine learning based resultsTranslating clients' business questions into project objectives, project deliverables and statistical model parameters to share with our data scientistsQuality checking machine learning based outputs and providing feedback to the data scientistsProvide an effective liaison between local team members and data scientists teams (located in Athens Greece) to facilitate the delivery processSupporting the solutions consultants in the preparation of client presentations and reports via data analysis of statistical model outputsAttending client meetings and supporting the solutions insight consultant during the delivery of the insightsFollow existing processes and methods and propose improvementsRequirementsCompleted studies in economics, business psychology, social sciences, or a scientific discipline (mathematics, physics, chemistry)Short professional (or placement year) experience in the aforementioned area of responsibility with experience in data interpretation and analytical projects, ideally in a marketing environment, as well as a strong affinity for numbers / data Strong analytical skills with an attitude for accurately managing and interpreting data and a reliable, structured and process-oriented way of workingStrong communication skills and team player spiritVery good knowledge of Italian and English and sound experience in working with MS Office ( MS PowerPoint and MS Excel) Self-motivated, accountable, and committed with good decision making and project execution skills.Articulate, able to proactively identify and communicate issues, taking ownership for resolution and/or escalating as appropriateA Short professional (or placement year) previous experience of Circana's Unify+ software platform is preferredCircana BehaviorsAs well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:Stay Curious: Being hungry to learn and grow, always asking the big questionsSeek Clarity: Embracing complexity to create clarity and inspire actionOwn the Outcome: Being accountable for decisions and taking ownership of our choicesCenter on the Client: Relentlessly adding value for our customersBe a Challenger: Never complacent, always striving for continuous improvementChampion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrityCommit to each other: Contributing to making Circana a great place to work for everyoneLocationThis position can be located in the following area(s): Milan #LI-AM19

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