Head Of Marketing Cv

1 settimana fa

Milano, Italia Reverse Spa A tempo pieno

Head of Marketing CV At AstraZeneca, we believe in the potential of our people and you'll develop beyond what you thought possible.
We make the most of your skills and passion by actively supporting you to see what you can achieve no matter where you start with us.
Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca.
The site provides a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca's priorities.
As a Head of Marketing Cardio Vascular in Italy, you will play a pivotal role to make a positive impact on changing patients' lives and contribute to the business strategy at national level.
Cardiovascular, renal and metabolic diseases are the areas in which AstraZeneca has always been strongly committed.
The company is working on the multiple disorders associated with the risk of cardiovascular and metabolic diseases, with the aim of reducing morbidity and mortality thanks to innovative therapies.
Recognizing the unmet clinical needs and the challenges that millions of patients around the world face in order to live with these interdependent diseases, AstraZeneca is committed to understanding how they interact and influence each other and how they can be treated simultaneously.
If you're inspired by the possibilities of science to make a difference and ready to discover what you can do - join us.
MAIN DUTIES AND RESPONSIBILITIES Reporting to the Head of Franchise, you will manage all marketing activities of the assigned products to support company objectives.
You will conduct analyses of the market segment, including identification of key growth drivers, opportunities and risks incorporating results of analysis into product strategy.
The role broadly includes the following key components: Lead development of brand strategy and marketing plans for assigned portfolio in the TA, which may include distribution channel solutions.
Lead and develop the brand team including but not limited to performance management, talent management and career development.
Participate in and evaluate market research and analyses promotions, public relations, and advertising associated with assigned brands/products.
Work closely with direct-to-consumer and managed markets teams to ensure successful positioning.
Work closely with sales leaders to identify opportunities/issues.
Manage the financial processes and TA forecast working with the CVRM Finance Business Partner.
Participate in development of training for field/customer service personnel on brand information.
Manage all activities and account relationships according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation.
ESSENTIAL REQUIREMENTS Bachelor's degree.
Significant and relevant experience (minimum 5 years) in a sales and marketing roles.
Demonstrated leadership in cross-functional team, communication, budget management, presentation and negotiation skills.
Demonstrated strategic thinking business acumen.
Experience in developing a strategy and executing on that strategy.
Experience in managing complex projects.
Understanding of stakeholder needs to guarantee the implementation of the brand strategy.
Innovation mindset influence capabilities.
Focused on results and risk-taking approach.
Solid experience in people management.
English language knowledge.
DESIRABLE REQUIREMENTS Previous experience in the TAs.
Previous exposure and/or experience in other functional areas of the business such as Sales Training, Operations, Brand Team or Managed Markets.
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