Application Specialist

**Job Summary**
The ultimate objective is, to support customers throughout the entire customer journey whilst growing core reagent and product sales through market intelligence.
The role will work in close conjunction with the entire (local) Leica Biosystems team to provide optimal customer support with demonstrations, tender responses, sales growth and margin.
The role will assist in increasing market share through effective promotion and selling efforts and by defending achieved market share against competition.
**Major Responsibilities**
**Reagents Sales**: Generate and develop sales and product awareness of Leica Biosystems product portfolio directly through customer visits & product information, samples and customer trials.
**Customer Acquisition and business development**: Collaborate with Account Manager in researching and identifying potential new customers in line with strategic directives in order to generate sales and to expand the Leica Biosystems customer base.
Key areas to target include current Leica Biosystems users, users of non-Leica Biosystems platforms, Clinical and Research customers.
Identify and qualify opportunities to offer consumables and reagents with instrumentation to further increase sales in new market segments.
Record all activities as requested by the (local) management.
**Demo/Negotiations & Support**: In collaboration with the entire (local) Leica Biosystems team, initiate and coordinate demos of Leica Biosystems products at customer sites.
Lead customer visits for demonstration at LBS Facilities.
Participate in seminars and meetings as necessary in order to promote existing and new products to customers in line with the existing promotional programs and strategies.
Perform or assist during value stream mapping projects in order to promote existing and new products to customers, addressing their specific needs.
**Market & Competitors Research**: Supply information on market share development, competitor's activities, trends and market developments in geographic region of responsibility to Sales Management and Marketing.
Record customer contacts as requested by the (local) management in the relevant CRM systems.
**Training and Support**: Performing customer training directly in the demonstration of:
- Instrument use
- Software functionality
- Protocol development for the customer
- Leica Biosystems consumable products
**LBS Instrument Portfolio Responsibilities** (to be specified according to specific roles)
- Advanced Staining Solutions
- Tissue Processors Solutions
- Staining Platforms Solutions
- Cytogenetics and Digital Pathology Solutions
**General Knowledge**
- Requires knowledge and experience in own discipline; still acquiring higher-level knowledge and skills
- Builds knowledge of the company processes and customers
- Solves a range of straightforward problems
- Analyzes possible solutions using standard procedures
- Receives a moderate level of guidance and direction
When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win.
As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful **Danaher Business System** tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.
Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you've ever wondered what's within you, there's no better time to find out.