Aso/Asa Manager

3 mesi fa

Lazio, Italia Joyteractive A tempo pieno

We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 60+ rockstar professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles Cryptogram: Word Brain Puzzle is our leader, currently holding the #1 spot among all Word IOS, Android games in the US.

We're looking for a skilled ASO/ASA Manager. You'll play a crucial role in driving organic growth for our games. We're looking for a passionate and experienced professional to develop and implement effective ASO and ASA strategies that boost visibility and downloads on the App Store and Google Play. Ready to take on this challenging and rewarding role? Apply now

What are you working on? Genres: Puzzle, Casual
Platforms: iOS, Android
For which tasks (responsibilities)? Development and implementation of ASO strategy and processes for the company's games portfolio to increase visibility and mobile app downloads.
Monitoring and analyzing keywords, metadata, app descriptions for all available localizations, and other factors to optimize app store rankings (App Store, Google Play, etc.).
Formulating hypotheses and conducting A/B tests of app icons, screenshots, videos, and descriptions.
Creating custom flow, working with CPP and CSL.
Analysis of competitors' ASO strategies, monitoring trends.
Maintaining and improving the featuring direction.
Planning and running Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs.
What kind of professional are we looking for? 3+ years of experience in ASO/ASA management.
Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.).
Experience in testing marketing creatives.
Experience with CPP and CSL.
Experience with ASO tools (AppFollow, ASOdesk, etc.).
Analytical skills and ability to interpret data to make decisions.
English language proficiency at a level sufficient to read, analyze international data, trends, and communicate with partners.

Will be a plus: Experience in Gamedev.
Experience working with games with IAA monetization.
Experience with UA campaigns.
Experience with AI: chat GPT, Midjourney, Dall-e.
Experience in SEO or other related fields.
What are the conditions and bonuses? 18 business days of compensated day-offs.
8 paid Personal Days a year + 1 day is added every year.
Flexible Public Holidays policy.
Individual budget for training and growth.
100% Sick Leave compensation.
Payment for wear and tear on equipment while using a personal computer.
Remote work.

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