Crm & Digital Retail Intern

1 settimana fa

Milano, Italia Prada A tempo pieno

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church's and Car Shoe brands, and has employees of over 100 nationalities.-
- Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.**JOB PURPOSE**
- The focus of the activity will be to support the CRM and Clienteling Specialist in the execution of CRM and Clienteling activities, as well as the Global CRM Manager in the development of Digital Retail projects.
- The work involves close collaboration with the E-Commerce, Communication, Training and Merchandising teams to ensure alignment of projects among departments.**RESPONSIBILITIES**
**_CRM & CLIENTELING ACTIVITIES_**
**_Newsletter Management_**
- Provide support in managing the Global Newsletter calendar.
- Oversee operational activities linked to the newsletter flow management, using Adobe Campaign.
**_Clienteling Campaigns_**
- Support in the Clienteling Campaign targets definition and implementation, leveraging on Adobe Campaign.
- Execute reports to monitor the Clienteling Campaigns performance.
- Ensure the proper management of digital contents to support in-store clienteling activities.
- Manage all the calendars needed for the proper coordination of CRM and Clienteling activities.
- Support in the creation of all necessary documents for the correct management of the CRM & Clienteling strategy.
**_Digital Retail_**
- Provide support in managing all the projects related to the Digital Retail developments.
- Take part in the weekly updated meetings to ensure proper planning of activities for the brand.
- Ensure proper dialogue between CRM & IT department.
- Supervise preparatory tests for new launches.
**KNOWLEDGE AND SKILLS**
- Master's degree in marketing, Communication, Economics, Fashion/ Luxury Industry
- Strong attention to details with an analytical mindset
- Organizational skills, ability to handle multiple tasks and meet deadlines in a fast placed environment
- Strong communication skills, highly organized with great attention to details
- Proficient in Italian and English is a must
- Knowledge of Excel and Power Point. A basic understanding or Adobe Campaign QlikSense, or SAP BO is considered a plus
- A previous retail (in store) experience is considered a plus

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