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Head Of Digital Sales

1 mese fa

Milano, Lombardia, Italia Sky A tempo pieno

Want to do the best work of your life?
Make your mark at Europe's leading entertainment brand.
Our people make Sky a truly exciting and inclusive place to work - a place where you can be yourself and let your skills shine.
HEAD OF DIGITAL SALES
Position Snapshot
- Strong Digital Marketing and Sales skills, including media investments, ecommerce and CR management (min 5 years experience)
- Coming from service industry and/or Tech - online based companies
- Sales acumen, analytic mindset, results oriented
- Fluent English & Italian
Position Summary
Within the MEDIA & DIGITAL department we are looking for the HEAD of DIGITAL SALES.
Responsible to be the engine of digital sales of the Company, always bringing innovation, lateral thinking and new ways of doing things online, with a clear data driven approach and a long term strategic view.
In particular:
Responsible of Digital Marketing strategy and execution for all the SKY brands (Sky Wifi, Sky TV, Sky Glass) in alignment with full brand strategy offline online.
Ability to handle digital performance planning including Programmatic, SEM, Affiliation, Data driven campaigns, innovation projects (Chabot, aggregators, etc.. )
Responsible of digital sales achievements, forecasting, analysis and troubleshooting.
Able to intercept phenomena, analyze insights and address solutions.
Responsible of ecommerce strategy, digital sales journeys and CR optimization.
Define short term actions to pump up digital results (A/B testing, digital assets creativity, etc ) and frame long-term strategy to always improve the digital sales journey (mobile sales, newest MOP, one-click solutions, etc.
)
A day in the life of Head of Digital Sales
- Work in strict collaboration with other Media & Digital functions above all the Offline media team, Digital Brand team and Sky.it and Platform team to maximize execution and address all digital levers
- Be the point of reference for all Trading team and MD Trading for what is concerning channel sales performances.
- Key relationship with media agency, digital agencies, and Global UK Digital team
- Collaborate with Digital Operations and IT team to develop the sales channel and involve the Data Strategy team to structure data driven solution both on media adv and sales journey.
- 7-9 people full time management
What Will Make You Successful
- Curious, visionary, willing to be a change maker, with a strategic and lateral thinking that can impact not just the short but also the long term
- Deep Digital Funnel knowledge & solid digital marketing&eCommerce skills
- Ability to find insight and new trends, managing signals to interpretate and react (number and observation)
- Strong project management skills
- Very good Communication skills
- Team player who is willing to work cross-functionally
- Strong influencing, negotiating and decision making skills
- Eager to develop people competences
Why wait?
To find out more about working with us, search #LifeAtSky on social media.
A job you love to talk about.