Accessories Marketing Manager

1 giorno fa

Milano, Italia Cartier A tempo pieno

Codice di riferimento: 74642**Accessories Marketing Manager**:
- Milano, 25, IT- PermanentLa storia di Cartier si fonda sull' audacia e la passione.
Per più di 170 anni abbiamo portato avanti uno spirito pionieristico e coraggioso che continua ad ispirare i nostri team in tutti i Métiers, dalle boutique agli atelier, passando per le nostre sedi.
I nostri 8.500 colleghi di 90 nazionalità diverse sono uniti dallo stesso spirito di indipendenza, e impegno per l'eccellenza, e dalla costante ricerca di nuovi modi per arricchire la tradizione della Maison ridefinendo i confini della creatività.
The Accessories Marketing Manager is responsible for developing/creating the conditions for success of Cartier Accessories and Fragrances in Italy and Greece becoming an expert on the soft, hard and fragrances lines.
**STRATEGY & ACTION PLANS**
- Adapt the central guidelines to the SEE market specifics and clearly identify top business, image and clients priorities, in close relationship with the Head of Marketing and Client Development.
- Maximise new launches sales and visibility: suggest, develop, implement and follow-up 360' action plans, engage all teams ( Fragrance commercial team, Merchandising, Client, Service, Communication & PR teams, Boutiques )
- Be source of proposition to test and learn new innovative projects (e-commerce, digital etc)
- Monitors market and competitors trends, study & identify market opportunities
**BUSINESS DEVELOPMENT & COMMERCIAL SUPPORT**
- Develop a strong knowledge of the product category from a technical, storytelling, clients and commercial point of view.
- Work closely with theMarketing/PR teams to promote Cartier creations and build the brand awareness such as new collections amplification, shootings product selections, endorsement.
- Collaborate with Boutique team, Merchandising and Visual Merchandising to ensure relevant product availability and visibility in all point of sales.
- In order to promote e-commerce sales, analyse accessories visibility on cartier website and propose actions to increase conversion and client journey.
Collaborate with media team to set up efficient drive-to-site and conversion campaigns to increase e-sales and reach new clients.
**PEOPLE TRAINING, ENGAGEMENT & DEVELOPMENT**
- Animation of the Accessories Relais community all year long
- Act as an expert on the accessories and provide strong training support to the boutiques and the Relations Center ambassadors
- With Fragrance product manager, plan and deliver fragrance training for all channels including retailers
**PROFILE**:
- University/ business school Graduate.
- 3 to 5 years marketing experience, with previous luxury background, or a refined understanding of luxury.
- Previous experience in the fashion industry.
Experience in the fragrance/cosmetic industry would be a plus.
- Strong communication skills in Italian and English, both written and verbal
- Strong analytical skills and affinity with numbers.
- Pro-active behaviour with proven skills of leadership.
First experience of management is required.
- Organized, pragmatic and results-oriented person.
- Experience in digital marketing and e-commerce within fashion industry would be a plus
- Solid knowledge of MS Excel, PowerPoint, BI.
Experience with Salesforce Marketing Cloud would be a plus.
**Per saperne di più sulla vita in Cartier**
- Richemont possiede diverse aziende leader mondiali nel settore dei beni di lusso, con particolari
jpunti di forza in gioielleria, orologi e strumenti di scrittura.
Cartier si è unita al Gruppo nel 1988.
**Per saperne di più sul Gruppo Richemont

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