Product Marketing Specialist

2 settimane fa


Milano, Lombardia, Italia Lvmh Fragrance Brands A tempo pieno

_LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons : Parfums Givenchy and Kenzo Parfums, creating highly desirable and bold fragrance and beauty products._
- Joining LVMH Fragrance Brands means being continually inspired by our couture heritage, it means being part of a positive transformation where your entrepreneurial spirit can flourish, it also means being empowered and being beautifully creative while raising the standards of operational excellence shared by the entire LVMH Group._
- Our unique spirit is promoted daily by our talents throughout the world acting with Determination, Agility, Realism and Empathy, encapsuling our 4 core key attitudes in the acronym DARE._
- Join us and DARE to be entrepreneurs of beauty _
- The position reports directly to LVMH Fragrance Brands Marketing Director._
- The position purpose is to support the implementation of Givenchy operational marketing plan in Italy _in line with Corporate strategy and in collaboration with the Marketing Director, creating specific marketing actions and tools, contributing to definition of growth and profitability strategy, ensuring consistency of Givenchy style and philosophy in all marketing activities._
**Main Responsibilities**:
**Marketing Plan Implementation
- To coordinate and support every department in the implementation of Marketing plan in order to achieve quantitative and qualitative targets for each activity and for the brand
- Keep the responsibility of the assigned product line and execute all the involved activities.
- Support the Marketing Director in launch plans design and execution
- Support the Marketing Director in creative ideas to develop 360° plans
- Be the main referent of LFB Europe Marketing team for any feedback, analysis of results and report of local activations, to keep Italy top of mind at LFB headquarters.
- Prepare sales meeting and provide Sales force and each Department (Trade Mktg, Training, Retail team, E-Retail, Merchandising and Digital team) with tools, analysis, presentations to allow them ensuring placement of each launch and activation of planning.
Forecasts Demand and Logistic coordination
- Manage and prepare Forecast demands (on monthly basis) according to Hqs request, coordinating, briefing and collecting demand planning of each local department, in order global feedbacks are in line with brand strategy, targets and Marketing Director guidelines.
- Day by day follow up with Hqs Supply Dptm, updating quota by reference and by department, according to go-to-market needs, and fine-tuning any logistic issues.
- Responsible of Sales and Posm catalogue planning per reference, per month and per dptm, checking the right orchestration to be in line with budget targets, avoiding left-over and being proactive to find efficiency and/or opportunities to better exploit brand strategy.
Market analysis:
- Analyse NPD results on a weekly/monthly basis vs Budget Sell-out targets by line and axis, and give feedbacks to Marketing Director, according to scheduled reporting.
- Track competition on Beauty launches and events to identify and share market best practices.
**Profile**:
**Profile**:
Is required 2/3 years' experience in product marketing especially in luxury beauty market:
- Excellent analytical skills
- Good Problem-Solving skills
- Ability to work in a team
- Excellent communication skills
- Proactive, curious and with ability to think "out of the box"
- Creative and passionate
- Good knowledge of the Office Package (Excel, PPT, Word) Fluent English, French nice to have



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