Consumer Product Marketing Internship

5 giorni fa


Lazio, Italia Amex A tempo pieno

**ICS Internship Consumer Product Marketing**
**American Express**, global leader in payment services, is looking for a university or master student with strong marketing attitude and knowledge, to gain professional experience while collaborating on a real business project in the Italian Consumer Product Marketing team.
**They will be involved in the following activities**:
As part of the Consumer Product Marketing team, you will work on a project aimed to develop a new Credit Card dedicated to university students (18-25 years old), with the following activities:
- Understanding the Digital Payment market in Italy
- Understanding the Amex business models and main Key Performance Indicators
- Analyzing the target market and defining the key personas
- Analyzing the competitors and their products' offer
- Design the value proposition for the new product and the high-level launch plan
**What you will need to succeed**
- You are a student at Economics & Business, Management and Computer Science or Data Science and Management.
- You are fluent in English, have a good knowledge of Italian.
- You have good knowledge and practice in use Office tools (Excel and PPT).
- You are a good communicator.
- You be motivated and good interpersonal skills and teamwork attitude.
- You pay attention to details and have strong analytical skills.
- You are curious and thinking outside the box.



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