Trader Retail Media

3 mesi fa

Bardi, Italia Sinapsis A tempo pieno

Descripción: Como Trader de Retail Media, serás responsable de supervisar y gestionar la inversión y el rendimiento de las campañas publicitarias en diversas plataformas, incluyendo Sponsored Products, Sponsored Brands, Sponsored Display y DSP (Demand-Side Platform). Trabajarás en estrecha colaboración con expertos en DSP y Search para optimizar el desempeño de las campañas y alcanzar los objetivos de negocio establecidos.
Responsabilidades: Planificar, ejecutar y optimizar campañas publicitarias en las plataformas de retail media, incluyendo Sponsored Products, Sponsored Brands, Sponsored Display y DSP.Supervisar de cerca el rendimiento de las campañas, realizar análisis de datos y tomar decisiones basadas en insights para mejorar la eficacia de la inversión publicitaria.Colaborar con equipos internos y externos para garantizar una ejecución eficiente de las estrategias de marketing.Mantenerse al tanto de las tendencias y mejores prácticas en publicidad digital y retail media para impulsar la innovación y el éxito de las campañas.Nombre del puesto: Trader Retail Media
Empresa: Agencia de Medios
Oficina: Ciudad de México
Experiencia mínima: 2 años
Remuneración: 32.000* MXN brutos mensuales + bonos por desempeño.
(*) De hasta, salario final según valía del candidato.
Características/Cualidades del candidato:
Experiencia previa en gestión de campañas de publicidad digital, preferiblemente en el ámbito de retail media.Conocimiento sólido de plataformas publicitarias como Amazon Advertising, Google Ads, y DSPs.Habilidades analíticas avanzadas y capacidad para interpretar datos para tomar decisiones informadas.Excelentes habilidades de comunicación y capacidad para trabajar en equipo en un entorno colaborativo.Capacidad para gestionar múltiples proyectos y prioridades de manera efectiva en un entorno dinámico y de ritmo rápido.Especialización en Search y DSP en el ámbito de retail media.Experiencia en la optimización de campañas publicitarias para mejorar el retorno de la inversión (ROI).Certificaciones en plataformas de publicidad digital como Google Ads o Amazon Advertising.Conocimiento de herramientas y tecnologías de análisis de datos como Google Analytics o Tableau.Línea de reporte: Gerente Retail Media

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