Product Marketing Manager
16 ore fa
**About us**:
**Planner 5D** is a global hub for home design, uniting over 90+ million users in 230 territories around our planet (yes, we have 2 users connecting from Antarctica each month). Our platform simplifies the home renovation process from concept to execution, and this process has never been more straightforward with our cutting-edge software. You don't need to be a professional designer to enhance your home or workspace. We are dedicated to streamlining the design experience, making the customization of dream homes accessible to everyone.
Our cross-platform presence spans Web, iOS, Android, Windows, and MacOS, ensuring seamless synchronization for our users. Planner 5D is more than just software; it's a vibrant community of enthusiastic and product-oriented professionals. From diverse backgrounds, our team collaborates across time zones, fueled by a shared passion to revolutionize the home design market.
We are constantly looking for like-minded talent eager to take ownership and drive innovation within our expanding suite of tools. Join us in shaping the future of home design.
Planner 5D is looking for a Product Marketing manager to join our team. You will be working closely with product and marketing teams to ensure successful growth of Planner 5D products audience.
As a Product Marketing Manager, you will play a crucial role in developing and executing effective marketing strategies to drive the success of our products in the market. Your main objective will be to create compelling messaging and positioning that resonate with our target audience, drive product awareness, and support sales efforts.
**Responsibilities**:
- Develop and implement product marketing strategies to drive the adoption and success of Planner 5D products
- Conduct market research and competitive analysis to identify product differentiation and target market opportunities
- Collaborate with cross-functional teams, including product management to ensure consistent messaging and positioning across all channels
- Create compelling product messaging, value propositions, and positioning statements that effectively communicate our products' unique features and benefits
- Generate high-quality marketing collateral, including presentations, sales materials, and product documentation
- Plan and execute product launches, working closely with sales teams to ensure successful go-to-market strategies
- Monitor market trends, customer feedback, and product performance to identify opportunities for product enhancements and optimization
- Measure and analyze marketing campaign effectiveness and adjust strategies accordingly to maximize ROI.
- Proven 3+ years work experience as a Product Marketing Manager
- Solid understanding of product marketing principles, strategies, and tactics
- Exceptional written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to develop and deliver persuasive presentations to various stakeholders
- Experience with market research and data analysis
- Proficient in project management and multitasking
- Strong collaboration skills and the ability to work effectively in a cross-functional team environment.
**What we offer**:
- Great work environment that balances freedom and responsibility.
- Our team is made up of friendly and passionate enthusiasts who are eager to help and share their knowledge.
- We believe in work-life balance, so you'll receive around 30+ days of paid holidays annually.
- Company computer equipment by request.
- Education courses for our team members, and we're willing to allocate funds toward their training expenses.
- English classes on our corporate platform.
- Offline company events in Lithuania and online team-building.
- Unlimited free Planner5D subscriptions
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