Marketing Strategy

5 giorni fa

Lazio, Italia Advertoo A tempo pieno

Siamo alla ricerca di un Marketing Strategy & Planning con eccellenti capacità logiche, analitiche, e gestionali, da inserire all'interno del Team di Marketing e Comunicazione di Advertoo (Società di Marketing e comunicazione del Gruppo Renovars).
L'obiettivo del ruolo è di sviluppare piani di marketing per le società del Gruppo Renovars e per i clienti esterni, e fornire insight rilevanti alla Direzione Marketing sullo sviluppo del business e a contribuire alla crescita del business stesso.
La risorsa dovrà avere un importante background di Marketing strategico ed operativo (analisi di mercato e benchmarking, segmentazione, targeting e posizionamento, value proposition, pricing & promotions, realizzazione ed implementazione di piani di marketing con drivers online ed offiline, progettazioni di operazioni di marketing e valutazione del relativo ROI), eccellenti capacità analitiche e di generazioni di insight di business originali e solidi, capacita di progettazione autonoma di survey di mercato, in base ai bisogni del cliente, comunicazione efficace ed assertiva, reporting efficace e relativi drill-down di approfondimento ove necessari, notevole business acumen e capacità di produrre stime quando necessario, Dovrà inoltre supportare la direzione marketing nella stesura dei budget per i diversi business di Gruppo e dei clienti esterni.
Supporto al CEO di Advertoo nello sviluppo commerciali su prospect clienti (analisi, pitch, etc).
Riceverà supporto da parte degli Account e degli Specialist del Team Advertoo su tematiche specifiche (es Web/UX, SEM, SEO, Social Media, Creatività).
Retribuzione commisurata esperienza maturata e seniority, bonus sui risultati PC portatile, Smartphone, Ticket Restaurant accesso palestra aziendale, corsi di formazione e team building
**MINIMUM EXPERIENCE REQUIREMENTS**:
- Almeno 6/7 anni nel campo del Marketing strategico ed operativo (digital ed offiline);
- Experience in digital marketing strongly required;
- Experience in Strategy Consulting on Marketing and Sales projects strongly preferred;
- Experience in multiple industries strongly preferred
**PREFERRED EDUCATION REQUIREMENTS**:
- Ingegneria Gestionale (Marketing, Analytics, Digital);
- Economia e Commercio (Marketing Management, Management);
- MBA (preferred);
- Corsi di specializzazione o formazione/master in digital marketing.
**REQUIRED SKILLS**:
- Ottima conoscenza di Marketing Strategico ed Operativo;
- Ottime capacità analitiche e logiche;
- Eccellente conoscenza di Microsoft Office (PowerPoint, Excel, Word);
- Comunicazione efficace (scritta, parlata, presentata) must have;
- Ottime capacità interpersonali ed orientate alla vendita;
- Ottimo Problem solving e flessibilità lavorativa;
- Proattività, curiosità ed ottimo team player;
- Conoscenza dei principali Social Media (Facebook, Instagram, Youtube, Google Mybusiness, Linkedin);
- Conoscenza di Suite e BusinessManager Facebook e Google Ads a plus.

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