Brand Marketing Manager

2 mesi fa

Milano, Italia Conde Nast A tempo pieno

Job Description Location:
Milano, MIThe Role Condé Nast Commercial Creative Italy is seeking a Manager of Brand Marketing for its most iconic fashion brand: Vogue Italia. This role will work closely with Editorial, category-led Creative Strategists and other cross-functional partners (e.g. Video, Creative, Research & Insights, Events) to drive commercial revenue by ideating, building and socializing brand programs with both global importance and local expression, curated for the platforms and nuances of the market. The role will be responsible for determining where and how Vogue Italia needs to show up in the world to drive relevance for audiences and advertisers. The ideal candidate is passionate about the culture of fashion, and a strategic, fast-moving marketer who recognizes the unique opportunities that Vogue Italia unlocks in the hearts and minds of our audience. Candidates should be energized by the idea of forging a new path in the media landscape and excited to tackle new creative challenges every day.
Primary Responsibilities Handle daily interactions with internal stakeholders to help shape and vet brand-led revenue requests for local and global programs
Identify creative opportunities by understanding Vogue Italia's audience, the competitive landscape, and industry trends to help differentiate us from competitors
Consult in brainstorm and work with category-based teams to marry advertiser initiatives with creative concepts that are authentic to Vogue Italia's ethos and voice
Help articulate the brand's GTM to educate sales and marketing teams on full suite of products, initiatives and partnerships
Work closely with Vogue Italia's Editorial Team and Editor-in-Chief to develop and package sponsorship opportunities for editorial tentpole events (e.g. Vogue Closet, Forces of Fashion)
Develop proactive opportunities to draw endemic fashion and non-endemic (e.g. Auto, Tech, Finance) advertising partners to the brand across all platforms (e.g. print, video, digital, social, experiential)
Evangelize editorial programs and products internally and externally. Act as internal spokesperson, attending sales calls to articulate and sell-through partnerships when warranted
Primary Skills & Qualifications 5+ years qualifying experience, preferably in a Fashion, Beauty or Luxury Brand Marketing team
Professional working proficiency in Italian & English, both written and spoken
Experience and a passion for content publishing, brand marketing or digital media
Deep knowledge of trends, audiences and scaling commercial opportunities within the Italian market
High knowledge of (or passion for) the Fashion industry is a strong plus
Demonstrated detailed thinking, exemplary accountability and follow through
Next-level attention to detail with an appreciation for process documents and trackers
Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Ability to manage multiple priorities in a high-volume, fast-paced environment
Insightful problem solving
Desired Skills & Qualifications Our biggest fan & an industry expert- Tapped into Condé Nast's brands and culture, with an interest in the topics that we live and breath: fashion, luxury, and design, music & the arts, food & travel, health & wellness, media & entertainment, and more
A true creative- Independently from being a visual storyteller or an operations wiz, the person knows that creativity means a lot more than the traditional sense of the word and is able to add an innovative creative spin/solution to any project
A team player- The Commercial Creative team works closely with other cross-functional partners on a daily basis, so being an open collaborator who is willing to take on essential tasks when needed is crucial
A savvy problem solver- Able to find innovative solutions and pivot quickly when curveballs are thrown their way
A people person-Capable of getting the best out of a team/client/partner while maintaining great relationships, and approaching situations with a positive attitude
An organized self-starter- Excellent at working independently, being proactive and going through tasks in an organized manner
A champion of diversity and inclusion- you prioritize diverse perspectives, voices, and collaborators in all regions
About CNCC Condé Nast, the world-renowned media company, is a portfolio of iconic brands (Vogue, The New Yorker, GQ, Vanity Fair, and many more) that champion exceptionality and inspire community. Condé Nast Commercial Creative — Condé Nast's global marketing, creative, experiential and production arm — transforms the stronghold that company brands have on hearts and minds into elegant and actionable content, programs, and partnerships.

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