Marketing Manager

6 mesi fa

Milano, Italia Amazon Italia Services Srl - B97 A tempo pieno

Please note: This role is an 18 month fixed term contract. We cannot sponsor visas or support with relocation so please do not apply if you require these.

EU Social Ads YouTube Video Ads Program at Amazon helps our customers to discover and re-engage with products, categories, offers, and more value at Amazon by running video marketing campaigns with inspiring content. The Video Marketing space is exciting, challenging, and constantly evolving. Our team operates at the forefront of this innovation to provide our customers with the best experience as they spend more and more time online watching videos. To do so, we experiment, learn a lot, and work with a wide range of internal and external partners to build a new touch point for our customers.

This Marketing Manager position offers an exciting opportunity to develop a deep understanding of video marketing, actively contribute to the innovation in this space, and cooperate with a wide range of internal and external partners to drive Marketing and Tech projects forward.

This role requires an analytical mindset, strong business sense, willingness to constantly learn, and a high degree of ownership to get things done. The successful candidate for this role will be comfortable having a bias for action, diving deep, and delivering results. You will own campaigns and projects end to end, contribute to crafting annual campaign plans, work closely with creative, tech, and BI teams.

Key job responsibilities
i) Own Video Marketing Campaigns end-to-end and deliver results

•Plan, create, execute, monitor, and optimize video marketing campaigns
•Develop a deep understanding and precise practice of using the relevant tools to run campaigns
•Periodically analyze, make sense of, and report campaign metrics
•Write and pursue creative briefs, up to completing the creative production
•Contribute to drafting annual campaign roadmaps
•Establish, document, and share best practices in campaign management

ii) Collaborate closely with cross-team marketing professionals, creatives, Tech and Business Intelligence Teams

•Work with creative partners to establish end to end processes
•Partner with Amazon marketing teams to surface synergies, share learnings of the program, and design joint campaigns
•Partner with Tech and BI Teams to periodically provide inputs, insights, data, and knowledge
•Coordinate with other regional Amazon marketing teams to help them progress

iii) Continuously learn more about the main aspects that drive innovation in the video marketing space

•Learn incumbent and new video marketing solutions, incrementality measurement methodologies, and creative best practices in the industry
•Document, apply, and share these learnings with partner marketing teams

About the team
EU Social Ads YouTube Video Ads Program at Amazon helps our customers to discover and re-engage with products, categories, offers, and more value at Amazon by running video marketing campaigns with inspiring content. The Video Marketing space is exciting, challenging, and constantly evolving. Our team operates at the forefront of this innovation to provide our customers with the best experience as they spend more and more time online watching videos. To do so, we experiment, learn a lot, and work with a wide range of internal and external partners to build a new touch point for our customers.

We are open to hiring candidates to work out of one of the following locations:

Milan, MI, ITA
BASIC QUALIFICATIONS

This role is an 18 month fixed term contract. We cannot sponsor visas or support with relocation so please do not apply if you require these.
4+ years of experience. Ideally background in digital marketing, product management, or consulting.
Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools
Interest and willingness to learn the quantitative and technical aspects of digital marketing
Confident working closely with a wide range of partners, including technical (BI/Data Science) and non-technical (marketing and creative)
Excellent verbal and written communication skills in English
PREFERRED QUALIFICATIONS

A track record in rolling up sleeves to get the job done
Proven relevant work experience in digital paid marketing, and/or display, social and search marketing or consulting.
Previous experience managing online advertising and display campaigns, preferably with publishers such as Facebook, Snapchat, Instagram, Google, etc.
Proven track record of delivering growth and optimization across key metrics.
Proficiency in another European language (Italian, Spanish, German, French) is a plus

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