Senior Specialist Trade Marketing Motorcycle

1 mese fa

Bardi, Italia Goodyear Dunlop Tires Germany Gmbh A tempo pieno

Senior Specialist Trade Marketing MotorcycleLocation: Assago, MI, ITCompany: GoodyearPrimary Purpose of the PositionAs a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business.
The main purpose of this role is to focus on the trade activation of the marketing plan.
The TMM will aim to strengthen the Brand projects in the market and facilitate the link between Countries and Region (in a new central marketing approach and structure) in order to deliver the given business objectives.Key Responsibilities:Market Activation: Develop current Retail Programs in terms of key marketing support and ensure its implementation at Country level.
Manage sell-out promotion or end-user activities to grow in the Retail Channel.Motorsport Activation: Leverage current/future Motorsport sponsorships by coordinating European Countries and supporting the marketing department in using valuable Motorsport content, from action design to execution.Event Execution and Monitoring: Manage event brand activation projects from strategy to execution.
Ensure each event's details are optimized without reducing brand consistency and risking timely delivery.Digital Marketing: Supervise and monitor digital marketing plan execution, from website to social media in collaboration with third parties.
Monitor and review key metrics (SEO, total visits, new sessions, bounce rate, conversion) as well as social media ones (reach, engagement).Budget: Ensure efficiency of event-related budget through detailed cost review and effective negotiation.
Maximize event ROI without jeopardizing quality of output.PR Management: Coordinate PR activities.Experience:Minimum of 5 years of experience in marketing positions.Knowledge Skills:MarketingMotorcycle industryDigital marketingCommunicationFlexibility, open to continuous interaction, result-oriented, presenting, writing and editing, digital planning, event planningAbility to work in virtual teamsExcellent EnglishAbility to learn, develop, and grow within the functionGoodyear is one of the world's largest tire companies.
It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world.
Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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  • Senior Specialist Trade Marketing Motorcycle

    1 mese fa

    Bardi, Italia Goodyear Dunlop Tires Germany Gmbh A tempo pieno

    Senior Specialist Trade Marketing Motorcycle Location: Assago, MI, ITCompany: GoodyearPrimary Purpose of the PositionAs a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business. The main purpose of this role is to focus on the trade activation of the marketing plan. The TMM...

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    Senior Specialist Trade Marketing Motorcycle Primary Purpose of the Position As a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business.The main purpose of this role is to focus on the trade activation of the marketing plan.The TMM will aim to strengthen the Brand projects...

  • Senior Specialist Trade Marketing Motorcycle

    3 giorni fa

    Bardi, Italia Goodyear A tempo pieno

    Senior Specialist Trade Marketing Motorcycle Primary Purpose of the Position As a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business.The main purpose of this role is to focus on the trade activation of the marketing plan.The TMM will aim to strengthen the Brand projects...

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    Senior Specialist Trade Marketing MotorcyclePrimary Purpose of the PositionAs a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business. The main purpose of this role is to focus on the trade activation of the marketing plan. The TMM will aim to strengthen the Brand projects...

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    1 mese fa

    Bardi, Italia Goodyear Dunlop Tires Germany Gmbh A tempo pieno

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