Combustible Brand

1 settimana fa


Lazio, Italia Lhh A tempo pieno

For our client, leading company in Tobacco Industry we are looking for a
Combustible Brand & Portfolio Coordinator - FMCG
**Responsibilities**
The Brand & Portfolio Coordinator, within Combustible Marketing Team, He/she will report directly to Brand & Portfolio Supervisor. He/She is responsible for supporting the brand & portfolio initiatives across all touchpoints and key channels, guaranteeing alignment to Global Brand guidelines, and coordinating communication with Market, Central Marketing, Cluster and international Agency.
KEY RESPONSIBILITIES AND COMPETENCIES:
- Support the development of the brand plans in line with Brand Toolkits and annual objectives, respecting sale cycles and channel planning.
- Develop and drive Brand communication via Consumer Activation, POSM and Trade tools to ensure appropriate brands' messages across all touchpoints.
- Brief the communication Agency for effective brand initiatives which guarantee brand consistency and executional excellence.
- Support brand communication and BTL initiatives on Travel Retail channel
- Support POSM budget flow monitoring monthly spending.
- Liaise with Insight & Intelligence department for the analysis and interpretation of consumer market research data to transform them into recommendations & actions.
- Monitor and analyze the competition vs. the assigned portfolio performance and propose corrective or developmental actions.
- Support Brand & Portfolio Supervisor on Portfolio development management (launches, delisting, changes) driving the product related activities (PID process, Artworks development) through CLA alignment & Supply Chain.
**Your Profile**
.Requirements:
- Degree or master's in economics, Marketing or Business Management.
- 3+ years' experience in a similar role for a multinational company (FMCG international companies is a plus)
- Very strong analytical, organizational and project management skills & able to operate in a dynamic environment.
- Flexibility, Responsibility, accuracy to details, and proactivity are appreciated attitudes.
- Good interpersonal skills and aptitude for teamworking.
- Fluency in English is mandatory (C1).



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