Communications Channel Manager

1 mese fa

Sesto San Giovanni, Italia Abb A tempo pieno

Communications Channel Manager - Motion Business Area At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Motion Head of Communications
Your role and responsibilities
As Communications Channel Manager for our Motion Business Area, you will lead the strategic development and governance of comprehensive, data-driven multi-channel communications. You will set the framework for innovative external and internal communication strategies that leverage both owned and earned channels to maximize reach, impact, and engagement. Collaborating with key stakeholders, you will position Motion as an integral part of ABB, utilizing analytical insights and data-driven decision-making to align with Group and Business Areas (BAs) Communications strategies. Your main responsibilities include:
Strategy, Planning & Execution: Develop multi-channel communication strategy: Understand and define communication objectives (e.g., increasing brand awareness, C-suite thought leadership, driving website traffic, improving engagement rate). Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Audience analysis: Conduct thorough research to understand the target audience's demographic profile, preferences, and behaviors. Utilize insights to tailor communication strategies and select the most effective channels. Channel selection and management: Identify and manage relevant owned and earned communication channels for direct and indirect reach (e.g., media, web, social media, events). Ensure alignment of channels with brand objectives and audience preferences. Consistency in branding: Maintain a consistent brand message and tone across all communication channels aligned with ABB brand. Ensure all communications align with brand values and desired audience perception. Personalized communication: Develop and implement personalized and targeted communication strategies. Provide data for impactful and engaging content creation that resonates with the audience and improves conversion rates. Monitoring and analytics: Collect and analyze data to monitor the effectiveness of communication campaigns. Use insights to refine and improve future communication strategies. Network and knowledge: Maintain a robust communications network and seek knowledge of current trends, practices, and innovations to refresh the strategy. Qualifications for the role
Bachelor's Degree in Communications or Related Field; advanced studies in data analytics are a plus. Over 5 years of experience in developing and managing multi-channel communication strategies. Strong analytical skills and expertise in data-driven decision-making. Excellent written and verbal communication skills in English. Technical proficiency in using various communication platforms and tools. Ability to work effectively in a fast-paced, collaborative environment. Comprehensive understanding of channel-specific characteristics, target audiences, and effective engagement methods. Experience in leading a virtual indirect communications community and coaching team members. This role demands a blend of creativity, analytical skills, and attention to detail to ensure consistent and impactful communication. More about us
ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy-efficient, decarbonizing, and circular solutions for customers, industries, and societies. With our digitally enabled drives, motors, and services, we support our customers and partners to achieve better performance, safety, and reliability. To help the world's industries outrun – leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. We value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory
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