Senior Marketing Executive

4 settimane fa

Milano, Italia Lewis Communications Gmbh A tempo pieno

The Senior Marketing Executive role provides effective and efficient support to TEAM LEWIS internal marketing efforts. This role will also involve taking the lead on, and responsibility for, ongoing marketing campaigns and related projects.
Responsibilities Local marketing activity Leads the planning and execution of all marketing activities in the regionActively research and suggests ideas and opportunities to promote the company and servicesBuilds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiencesSupports the Sales, New Business and Client Engagement Teams with prospect outreachWorks with designers of the Creative Team to develop creative campaigns, assets, graphics and collateralParticipates in brainstorms and training sessionsContent and PR Plans and/or creates original content in formats appropriate to the topic and audienceManages blog content and contributor calendar for the regionManage award programme including identifying opportunities and the creation and submission of entriesEnsure there is a regular pipeline of news and announcements from the region, including drafting and approval processIdentifies and creates a regular pipeline of case studies for publication on external channels, including drafting and approval processOnline and social marketing Leads the social media marketing activity and ensure the region is well-representedManages SEO project supportWebsite editor for the regional sitePlanning, set up and managing paid campaigns on different platforms, such as LinkedIn, Meta, Google Ads and Spotify, defining the proper goals, targets, formats, and assets, monitoring and optimizing budget and performancesManages the production/creation of internal and external newslettersSuggests ideas for creative outreach campaignsSegments and targets distribution lists, liaising with the sales teamDemonstrates solid knowledge of audience personas and recommend channels/tactics to targetWorks closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and qualified leadsMonitors marketing qualified leads and flag/refer new business opportunities to senior team membersReporting and analysis Compiles and interprets monthly and weekly reportsMonitors campaign performance data and contribute to marketing reports, including campaigns such as website performance, mailers, events, advertising and social media activityMonitors and analyse engagements on social media and respond as appropriateCompiles ad-hoc reports and/or analysis as and when requiredManages budgets across campaignsSystems and administration Be a super-user of the team's major marketing tools for social media management, content management systems and email [namely Sharpspring, Oktopost and Wordpress]Be a curator for the Marketing sites on Sharepoint to ensure it is a destination for the global team to access current and correct assets and guidesMinutes team meetings and proactively help to drive actions to ensure projects stay on-trackGeneral Supports the Southern Europe Marketing Director, the Head of Global Marketing and the wider marketing team on projects and initiatives e.g. announcements; collateral; social media and content creationBe a cultural ambassador for the region and marketing; promoting initiatives internally and externally; showcasing activities and achievements on social mediaManages administrative tasks for the team as appropriateSeeks ways to increase knowledge for self-improvement and to improve the team's ability to deliver resultsProactive suggestions for new processes and tools to improve efficiency and performance of the teamPromotional materials and collateral Ensures ample marketing supplies are available based on requirementsIdentifies new requirements and provide solution ideas and costsManages printing/production of marketing collateral, sourcing quotes and liaising with designers and printers/suppliers as necessaryAbout you Strong marketing generalist skill set. Proficient across all marketing tactics and channels, including events, mailers and social / onlineCreative thinking and independent problem solvingConfident, excellent communication skills (written and spoken)Calmness under pressure and ability to deliver to tight deadlinesWell organised; ability to prioritise; attention to detail; a pragmatic approachEnergetic, confident, charismatic – a credible team playerKnowledge of marketing automation platforms such as Sharpspring, and some experience with design, photos, videos, HTML#LI-AM1
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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