Insights Strategy

1 mese fa

Lazio, Italia Pfizer, S.A. De C.V A tempo pieno

Insights Strategy & Execution (ISE) Therapeutic Area Lead [Italy]As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The ISE Therapeutic Area (TA) Lead is accountable for the delivery of high quality and impactful strategic business decision support to [Primary Care/Specialty Care/Oncology] business leaders in Italy. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the business units in Italy.
The ISE TA Lead is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep TA expert, capable business analyst, agile project manager, and proactive thought partner. The ISE TA lead will report to the Italy ISE Lead.
Key accountabilities include (but are not limited to) the following: Market and Brand Analytics Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of CAAI capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed.Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders.Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer's competitive advantage.Proactively identify the need for resources/capabilities to deliver against analytic priorities.Performance Management/Forecasting/Operating Plan Support Proactively assess [BU] portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained.Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions.Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.PMR Management Develop, commission and contract innovative and impactful market research, as needed, through approved vendors.Create and manage budgets associated with assigned activities.Accountable for meeting compliance and corporate SOP obligations of primary market research.Cross Functional Collaboration Contribute to the advancement of CAAI capabilities and enable the scaling of those capabilities.Share market and TA knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals.Lead the alignment with other CAAI teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders.Facilitate best practice sharing and knowledge management.Basic Qualifications Bachelor's degree required, Masters preferred in a quantitative discipline.7+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field.Preferred Qualifications Knowledge of the pharmaceutical industry in [country/cluster TBD], including relevant data sources required to understand and generate insights about the market.Demonstrated experience across most CAAI capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired.Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches.Ability to act as a strategic partner to commercial leadership.Capacity to quickly establish relationships of trust and credibility.Innovative and agile mindset; self-starter.Demonstrated analytics & insights expert.Demonstrated business acumen.Fluency in English and Italian.
#J-18808-Ljbffr

  • Insights Strategy And Execution

    2 mesi fa

    Lazio, Italia Pfizer, S.A. De C.V A tempo pieno

    Insights Strategy and Execution (ISE) Therapeutic Area ManagerAs a function in the Commercial Analytics AI (CAAI) division within Pfizer, Insights Strategy Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy.This team functions as internal consultants and brand strategists that partner with commercial and cross-functional...

  • Insights Strategy

    1 mese fa

    Lazio, Italia Pfizer, S.A. De C.V A tempo pieno

    Insights Strategy Execution (ISE) Therapeutic Area Lead (Italy)As a function in the Commercial Analytics AI (CAAI) division within Pfizer, Insights Strategy Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy.This team functions as internal consultants and brand strategists that partner with commercial and cross-functional...

  • Insights Strategy And Execution

    1 mese fa

    Lazio, Italia Pfizer A tempo pieno

    ROLE SUMMARY As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving...

  • Insights Strategy

    1 settimana fa

    Lazio, Italia Pfizer A tempo pieno

    ROLE SUMMARY As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy.This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in...

  • Insights Strategy

    7 giorni fa

    Lazio, Italia Pfizer A tempo pieno

    Insights Strategy & Execution (ISE) Therapeutic Area Lead [Italy]ROLE SUMMARYAs a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and...

  • Insights Strategy

    1 mese fa

    Lazio, Italia Pfizer A tempo pieno

    ROLE SUMMARY As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving...

  • Insights Strategy

    1 mese fa

    Lazio, Italia Pfizer A tempo pieno

    ROLE SUMMARY As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving...

  • Research & Insights Specialist

    5 mesi fa

    Lazio, Italia The British American Tobacco Group A tempo pieno

    BAT ITALY IS LOOKING FOR A RESEARCH AND INSIGHTS SPECIALIST SENIORITY LEVEL: Experienced Professional FUNCTION: Marketing CITY & COUNTRY: Rome, Italy TYPE OF CONTRACT: Permanent WORK ARRANGEMENT: hybrid ROLE POSITIONING AND OBJECTIVES British American Tobacco is looking for a Research And Insights Specialist to support the development of in market consumer,...

  • Insights Strategy

    3 settimane fa

    Lazio, Italia Pfizer A tempo pieno

    ROLE SUMMARYAs a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in...

  • Strategy Media Lead

    2 mesi fa

    Lazio, Italia Zenith Usa A tempo pieno

    Job Description Your key tasks: Champion the wider strategy frame : tools, insights, platform, execution, measurement Develop meaningful insights to address business and brand challenges Design integrated communication plans across diverse channels, taking creative innovation to new heights Partner and collaborate with Client Partners to deliver portfolio...

  • Strategy Media Lead

    5 mesi fa

    Lazio, Italia Zenith Usa A tempo pieno

    Job Description Your key tasks:Champion the wider strategy frame : tools, insights, platform, execution, measurementDevelop meaningful insights to address business and brand challengesDesign integrated communication plans across diverse channels, taking creative innovation to new heightsPartner and collaborate with Client Partners to deliver portfolio...

  • Insights Manager Italy

    1 mese fa

    Lazio, Italia Imperial Brands A tempo pieno

    The Role Are you passionate about Insights and looking for a challenging and rewarding role in a dynamic and fast-paced environment? Do you have a profound understanding of business and a consumer-centric mindset? If so, you might be the perfect candidate for the Insights Manager Italy role at Imperial Brands!The Insights Manager Italy, within Imperial...

  • Insights Manager Italy

    6 mesi fa

    Lazio, Italia Imperial Brands A tempo pieno

    The Role Are you passionate about Insights and looking for a challenging and rewarding role in a dynamic and fast-paced environment? Do you have a profound understanding of business and a consumer-centric mindset? If so, you might be the perfect candidate for the Insights Manager Italy role at Imperial Brands! The Insights Manager Italy, within Imperial...

  • Insights Manager Italy

    5 mesi fa

    Lazio, Italia Büscher Garten & Landschaftsbau A tempo pieno

    Are you passionate about Insights and looking for a challenging and rewarding role in a dynamic and fast-paced environment?Do you have a profound understanding of business and a consumer-centric mindset?If so, you might be the perfect candidate for the Insights Manager Italy role at Imperial Brands!The Insights Manager Italy, within Imperial Brands Global...

  • Consumer Insights And Analytics Manager

    4 settimane fa

    Lazio, Italia Imperial Brands A tempo pieno

    The RoleAre you passionate about consumer research and data analytics, and looking for a rewarding role in a fast-paced, dynamic environment?Do you thrive in driving strategic decisions with a consumer-first approach?If so, you may be the perfect fit for the Insights Manager Italy role at Imperial Brands!As part of the Global Insights function, reporting to...

  • Consumer Insights And Analytics Manager

    4 settimane fa

    Lazio, Italia Imperial Brands A tempo pieno

    The Role Are you passionate about consumer research and data analytics, and looking for a rewarding role in a fast-paced, dynamic environment? Do you thrive in driving strategic decisions with a consumer-first approach? If so, you may be the perfect fit for the Insights Manager Italy role at Imperial Brands!As part of the Global Insights function, reporting...

  • Planning Director, Integrated Media Strategy

    5 mesi fa

    Lazio, Italia Pfizer A tempo pieno

    Planning Director, Integrated Media Strategy page is loaded Planning Director, Integrated Media Strategy Apply locations Italy - Rome Europe - Any Pfizer Site Portugal - Lisbon Spain - Madrid time type Full time posted on Posted Yesterday job requisition id 4915062 OVERVIEW Pfizer is driving a transformation of its marketing organization, that will see the...

  • Associate Director, Audience Strategy

    5 mesi fa

    Lazio, Italia Wavemaker A tempo pieno

    Data, Analytics & InsightNew York,New York We believe there always is a better way to grow.We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology.The Wavemaker way is globally consistent.Fueled by the world's most powerful consumer data, we understand where and how marketing...

  • Manager, Content Programming Strategy

    2 mesi fa

    Lazio, Italia Netflix A tempo pieno

    Job Requisition ID JR29054 Teams Finance, Strategy, And Accounting Work Type Onsite Netflix is one of the world's leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.Members can play, pause and resume watching as much as they want, anytime,...

  • Manager, Content Programming Strategy

    2 mesi fa

    Lazio, Italia Netflix A tempo pieno

    Job Requisition ID JR29054 Teams Finance, Strategy, And Accounting Work Type OnsiteNetflix is one of the world's leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime,...