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Product Marketing Specialist

3 mesi fa

Bardi, Italia Randstad A tempo pieno

Per multinazionale in ambito elettrificazione e automazione industriale stiamo cercando uno specialista di marketing di prodotto appassionato di Electrification Marketing & Sales Team, pronto a contribuire attivamente alla trasformazione digitale dell'azienda.
Questa posizione riporta a: EL Product Marketing Manager
Le tue responsabilità:
? Progettare la strategia di go-to-market e gestisci l'intero ciclo di vita del prodotto
insieme al Customer Journey degli stakeholder.
? Coordinare le principali iniziative all'interno dell'Application Cluster.
? Essere responsabile delle principali metriche aziendali, dare priorità alla soddisfazione del cliente e contribuire ad aumentare la quota di mercato.
? Analizzare e sfruttare le tendenze di mercato, lo scenario competitivo e i dati aziendali
per progettare il miglior posizionamento del prodotto.
? Progettare la strategia GTM: listino prezzi, approccio di segmento e canale, lead time.
? Coordinare le principali iniziative all'interno dell'Application.
? Essere il punto di riferimento per PMD e LSO nell'Application.
? Partecipare alle principali riunioni dell'Application con gli stakeholder pertinenti.
? Garantire l'OTD per le risorse chiave dell'applicazione, come documentazione, kit di vendita e strumenti di marketing.
? Essere il punto di riferimento come esperto di prodotto qualificato.
? Fornire supporto tecnico pre-vendita.
? Implementare strategie di prodotto locali in linea con quelle globali.
? Ascoltare/comprendere le esigenze del mercato visitando i clienti.
? Possedere, monitorare e sfruttare i dati aziendali di PG per supportare l'obiettivo di vendita.
? Essere consapevoli e corresponsabili con il team di vendita di ordini di domanda lorda e netta, mix di volume e NPV.