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Shopper Marketing Manager Brand Italy
3 mesi fa
For our HQ Sales & Marketing in Legnano (MI), within the Business Unit Consumer Goods , we are looking for a Shopper Marketing Manager who will propose and implement shopper marketing activities to activate plans that deliver on our strategies.
Furthermore, the selected candidate will propose and implement customer-specific shopper activation plans in Trade Marketing related to relevant 7P for all channels both on and offline, including promotion.
What You Will Do:
Develop and manage tailor-made promotional activities on all brands, from ideation to P&L definition, implementation, monitoring, and follow-up on results.
Work with agencies to ideate activities, develop and adapt artworks, and promotional material.
Manage pre and post-evaluation ROI analysis on Essity promotions at customer level and provide clear recommendations.
Manage Nielsen data and internal sources to evaluate business performances and define next steps.
Support Customer Marketing team to prepare and present business review and regular reports regarding promotional levers on all brands.
Who You Are:
University degree in Business Administration, Marketing or similar.
At least 1 year of work experience in FMCG in Trade Marketing and/or Sales Role.
Experience in leading multiple projects at the same time.
Experience in international matrix organization is an advantage.
You drive the performance of the brand using your analytical skills and outside of the box thinking.
Good organizational and negotiation skills.
Fluent in Italian and English.
Together, we are improving lives, every day. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
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