Global Head Of Influencer Marketing

3 giorni fa

Milano, Italia Dolce & Gabbana S.R.L. A tempo pieno

Luxury International Company, leader in the Italian Fashion World, is now looking for a Global Head of Influencer Marketing for its Beauty HQ Division based in Milan.We are seeking a highly experienced and strategic Head of Influencer Marketing (IM) to lead the Global IM team. The successful candidate will be responsible for the full development and implementation of the Global IM strategy as well as supporting 3 regions (EMEA, US&LATAM, APAC) in executing the strategy at a local level.The position sits within the wider communication department, working closely with the Digital, Image, Social, and Media team, as well as Global Marketing, Go-To-Market, and Fashion House team. The role reports directly to the Global General Manager & is a key leadership position that requires a strong understanding of the beauty industry as well as influencer marketing and social trends. The ideal candidate will be a dynamic, flexible, creative, and passionate profile with excellent leadership and communication skills.Previous experience within the Beauty industry in a Global capacity are required.ResponsibilitiesLead the IM function for fragrance, makeup, and skincare - enhancing brand awareness, engagement, consideration, and positioning, ensuring a consistent and compelling brand message across all activations and throughout all regionsCollaborate with internal cross functional teams to ensure alignment of the strategy meets the overall business needs, objectives, and brand guidelinesProvide comprehensive global communication tools for local markets guidance & implementation, including toolkits, seeding & content guidelines, profiling & talent guidelinesCollaborate with the regional leaders providing direction and input, ensuring correct and timely execution of all local IM activations that are aligned with the Global strategyLead the Global Influencer Tribe, identifying up & coming and relevant talent in priority markets, and opportunities to extend storytelling through innovative and disruptive activationsLead a high-performing IM team, fostering a culture of leadership, creativity, and strategic innovationLead the Beauty Talents contractual obligations (including personal appearances, events, and social media planning), acting as main point of contact and ensuring all services are well optimisedLead the Global Makeup Experts programme, acting as main point of contact, and ensuring all services and contractual obligations are well optimised as well as leading any contract renewal or new contract developmentLead IM events with unique points of difference for both global and local activations together with Events team to ensure correct preparation & execution in collaboration with internal partners and external stakeholdersDeliver disruptive and out-of-the box ideas and external collaborations to stand-out from a competitive beauty industry and continue to grow the Beauty categoryCollaborate with the Fashion House at key moments of the year (i.e Fashion shows, beauty events) to optimise total brand storytellingTrack, analyse and monitor IM results, identifying key insights to optimise the brand strategyIM budget leader – forecasting accordingly to business objectives and overseeing IM team budget management to deliver ROI-positive resultsSkills & ExperienceMinimum 9-10 years of relevant Influencer Marketing & Communication experienceStrong experience working in the Beauty industry (Luxury and/or Indie brands is desired)Strong experience working with international markets (a global role is desired)Experience in managing a full teamExperience in managing key opinion leaders (influencers, MUA, ambassadors, celebrities) including negotiating and contractingExperience in managing senior leaders and managing multiple stakeholdersExcellent leadership, management, and communication skillsExcellent time management, prioritisation, & organisational skillsAbility to multi-task several priorities and flexible to work in a fast-paced environmentAbility to communicate across the organisation at all levels of seniority including CEO levelExcellent attention to detail and always with a luxury mindsetDemonstrate out-of-the-box thinking in approaching new and innovative ways of executingDemonstrates a flexible, professional, and positive 'can-do' attitudeHard-working, self-motivated, and passionate about the beauty industryStrong understanding of all social media platforms and up to date with current trendsStrong understanding of competitor activity and activity within the beauty industryFluent in spoken/written English. Italian fluency/knowledge is also desired#J-18808-Ljbffr

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