Brand Manager Pediatric Care

2 mesi fa

Lazio, Italia Nestlé Sa A tempo pieno

Brand Manager Pediatric Care & Oncology - Fixed Term Contract Position Snapshot Fixed-Term contract (12 months), maternity cover Scientific degree (mandatory), preferably with a Master in Marketing At least 1 year of experience in Marketing Fluent Italian and English Nestlé welcomes people with disabilities Position Summary Support senior BM in building and activating strong brands in the Pediatric Care & Oncology category, bringing passion and entrepreneurial approach aimed at achieving strong business results (Market Share, Organic Growth and Profitability).
Key Responsibilities Develops a deep understanding of category dynamics and of the main stakeholders' needs and behaviors (medical, consumers and customers) to gather all opportunities on the Brand.
Together with the Senior Brand Manager he/she: Develop digital communication to HCPs, Dieticians and Patients Associations; defines the priorities for medical detailing and develop and execute materials to support Medical Field Force (e.g.
folder, visual, gadgets); monitors activities in coherence with the marketing plan.
Leads I&R projects, from generation, to product launch and post launch evaluation, involving all relevant stakeholders, business functions and tools (e.g.
Content Hub, I2L).
Leads the development and execution of strong and functionally-aligned brand plan with high integration of Medical Team, Digital and Trade Marketing (3 channels: Hospital, Pharmacies and E-commerce).
Tracks and monitors category performance, with focus on competitors' activities.
Owner of the budget: tracking PFME and reporting expenses.
Connects with international R&D Teams and factories for new launches and maintenance of actual SKUs.
Works in partnership with communication and graphic agencies to ensure coherent brand communication on materials for all the stakeholders (medical, customers, consumers).
What will make you successful Scientific degree, preferably with a Master in Mktg.
At least 1 year of experience in Marketing.
Fluent in English and Italian.
Passion for the specific category and market context.
Strong learning agility.
Proven attitude to cross-functional teamwork.
Very good knowledge of Microsoft Office.
Good communication skills and capabilities to deal with different public environment.
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